Top Secret Tips for a Perfect Color Scheme

Written by Mike Morgan


Many Web page builders agonize unnecessarily over choosing a color scheme for their pages. In addition torepparttar color choices themselves,repparttar 134538 proportion of those colors is also critical torepparttar 134539 overall look ofrepparttar 134540 Web page. Fortunately, there is a very simple, foolproof way to create a perfectly harmonized and proportionate color palette.

This method is so simple, and so effective, that I don't know why it isn't plastered all overrepparttar 134541 web ... but it isn't, it's still a "secret".

I use Adobe PhotoShop, butrepparttar 134542 technique will work with any graphics creation or editing program with an eyedropper tool andrepparttar 134543 ability to open an image file.

1. Find any image -- anywhere, I userepparttar 134544 web frequently -- in which you findrepparttar 134545 colors visually appealing. Don't worry about copyright because you will not be copying any part ofrepparttar 134546 image. It doesn't matter why you findrepparttar 134547 colors appealing, just that you do. To determine whether it isrepparttar 134548 colors or some other aspect ofrepparttar 134549 image that you find attractive, squint your eyes untilrepparttar 134550 image blurs. Ifrepparttar 134551 colors alone are still appealing, use that image.

2. Saverepparttar 134552 image, then open it in your image editing application. I'll call this your "source" image. Open a new document inrepparttar 134553 same work area. This is your "palette" image.

3. Fromrepparttar 134554 source image, determinerepparttar 134555 color that coversrepparttar 134556 most area. Userepparttar 134557 eyedropper tool to sample that color. In your palette image, userepparttar 134558 paint bucket (or fill) tool to set this asrepparttar 134559 background color.

Keeping Your Pop-Ups - and Your Audience

Written by Lauri Harpf


In "Why Pop-Ups are Pop-Bad", we looked atrepparttar pitfalls of pop-up advertising,repparttar 134537 most significant of them beingrepparttar 134538 way Internet surfers feel about pop-ups. As I mentioned in that previous article, when you use pop-ups, you takerepparttar 134539 risk of your visitor count suffering andrepparttar 134540 reputation of your site being damaged. Despite that, many use pop-ups on their sites for a variety of reasons and are reluctant to cease using an advertising method they feel to be effective.

So, what is there to do? Isrepparttar 134541 only possibility to either make your visitors feel frustrated or drop your pop-ups? While your users would probably want to seerepparttar 134542 pop-ups disappear completely, that is not always possible. However, by making some slight changes torepparttar 134543 way you use pop-ups, you can often achieve a result that satisfies both you and your visitors.

Maximum benefit, minimum trouble ================================

There are multiple ways to make your pop-ups more user friendly, here are some of my favorites. Try them out and see which ones work for you.

1. Imagine this. You arrive at a site and a pop-up ad appears. Being a veteran web-user, you close it quickly and continue investigating whatrepparttar 134544 site has to offer. When you openrepparttar 134545 next page,repparttar 134546 same pop-up comes up. Again, one click from your mouse and it is gone. On torepparttar 134547 next page andrepparttar 134548 darn thing pops up yet again! Now you're getting annoyed and start looking forrepparttar 134549 exit.

OK, you probably didn't have to imagine that. If you've been onrepparttar 134550 web for a while, you're likely to have experienced it. Havingrepparttar 134551 pop-up appear once didn't feel as bad, but when you had already looked at it and decided that you weren't interested in what it advertised, having it come up again and again maderepparttar 134552 site seem very unfriendly.

The moral ofrepparttar 134553 story? Use cookies to identify your visitors and limitrepparttar 134554 amount of timesrepparttar 134555 same pop-up is shown torepparttar 134556 same user. Although it is claimed that on average, a person has to seerepparttar 134557 same ad several times before he'll react to it, enough is enough.

Cont'd on page 2 ==>
 
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