Top Search Engine Optimization Tips - Part Two

Written by Niall Roche

Welcome torepparttar second part of our series of articles on search engine optimization. Inrepparttar 144087 previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that torepparttar 144088 nitty gritty of improving your web pages and website for better search engine rankings.

Page Title
It's truly amazing how many people don't realize how criticalrepparttar 144089 TITLE tag can be torepparttar 144090 success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is forrepparttar 144091 benefit ofrepparttar 144092 search engines.

From a visitors point of view it also needs to entice them to click on your title tag when they see it inrepparttar 144093 search engine results. If your page is about PDA Accessories don't just use that phrase inrepparttar 144094 TITLE tag.

Dress it up a bit. For example "PDA Accessories For The Busy Geek" or "Need Accessories for Your PDA? Come right in!" Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.

META Keyword Tag
Anybody still usingrepparttar 144095 Meta Keyword tag as their sole search engine optimization method please leaverepparttar 144096 room. Go on get out and don't come back.

The Meta Keyword tag is all but dead torepparttar 144097 search engines. When building your pages it's still worth including but simply put inrepparttar 144098 top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff intorepparttar 144099 Meta Keyword tag. It's a total waste of time and anybody who tells you different has no idea what they're talking about.

META Description Tag
This still has some limited value for your SEO work. When Google or other search engines display search results they displayrepparttar 144100 contents ofrepparttar 144101 TITLE tag and your Meta Description tag (if present) or a random selection of text fromrepparttar 144102 page. Your Meta Description tag will take priority if present.

The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Don't just copy and pasterepparttar 144103 main keyword in there.

The Factors that Play a Role in Your Web Site’s Ranking

Written by Courtney Heard

Have you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes intorepparttar pricing? What makes one site need more work than another? Why do some sites increase rankings faster than others? Why do some sites get more traffic from their top page ranking than yours?

There are so many aspects of a web site that can decrease or boost your search engine rankings. Each web site is as unique as DNA and as such, will react differently to different marketing treatments.

What are these different factors that go into your web site’s ranking? Here is a list ofrepparttar 143964 most important aspects:

1. The State of Your Site Prior torepparttar 143965 Optimization - Your web site can have many different attributes that contribute to it’s ability to rank well or not so well. Your site’s PageRank for example, if your PR is a 0/10 or 1/10, it’s going to take a lot longer and a lot more work to get your site ranking well. If your site is poorly designed, contains frames or is written entirely in Flash, a lot of work will be required to redesign your site so that it is search engine friendly. If your site has very few incoming links, a fair amount of link development will have to be done in order for you to seerepparttar 143966 rankings and traffic you’re after. A web site that has been around for a while and developed it’s PageRank, has a search engine friendly design and obtains links on a frequent basis, will be able to reach top positions much faster than other sites, once an optimization campaign is under way.

2. The Keywords You Are Targeting - Some keywords are less competitive than others. If you search Google for a keyword or keyword phrase, you’ll see atrepparttar 143967 top ofrepparttar 143968 results how many web pages are listed in those results. That isrepparttar 143969 amount of web sites that are competing with yours to reach top page placement for that keyword or keyword phrase. For example,repparttar 143970 keyword phrase “web design” has approximately 303 million web pages listed inrepparttar 143971 results, whereas if you search for my name in quotations, “courtney heard”, you will see that there are only 508 web pages listed inrepparttar 143972 results. It is therefore, much easier to rank well forrepparttar 143973 keywords “courtney heard” than is is for web design. This is why you must choose keywords wisely. With tools such as, you can find out approximately how many searches are performed for a given keyword or keyword phrase. The more competitive those keywords are,repparttar 143974 higherrepparttar 143975 cost will be to optimize your web site andrepparttar 143976 longerrepparttar 143977 optimization will take.

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