Top Search Engine Optimization Tips - Part Three

Written by Niall Roche

Welcome to part three of our series of articles on search engine optimization. Inrepparttar third and final part of our series of articles on search engine optimization we coverrepparttar 144089 topic of links,repparttar 144090 types of links and what makes them so important.

Links, links, links. Everybody wants people to link to their websites. Why? The truth is that high quality links to your website are important as regards search engine popularity. The question everbody asks though is "... yeah that's great but how do I get people to link to my site?"

Well firstly there are three different types of links:

A reciprocal link is when you find a site that you want to get a link from. You place a link to this website on your resources page. You then emailrepparttar 144091 webmaster ofrepparttar 144092 other site and ask for a link in return. The webmaster can then either accept or decline your request.

This is a very hit-and-miss process. If you make 100 reciprocal link requests you may only get 5 links. It's also very time consuming but can be worthwhile if you get a few strong links from it. These links can "lead"repparttar 144093 search engines directly to your site and get you indexed faster.

One note is to never name your links page "links". Call it resources. Call it related sites but never callrepparttar 144094 page "links". Some search engines frown on this. Also try to avoidrepparttar 144095 automated reciprocal linking software packages - personally I delete any request received from users of these packages without even reading it. Most other website owners will too.

A non-reciprocal link is where you ask another website to link to yours but you don't offer to link to them in return. Unless you have a truly massive and popular website this is not a request you can make very often . Don't expect website owners to fall over themselves offering free links to your brand new site. Very few people can ask for a non-reciprocal link and make it happen. One possible way of getting this type of link is to offer some kind of freebie in return. A free ebook or some other incentive might just work.

Top Search Engine Optimization - Part One

Written by Niall Roche

Anybody who has their own website or is involved in business online understandsrepparttar importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?

The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have allrepparttar 144088 answers.

Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well inrepparttar 144089 search engines is misinformation andrepparttar 144090 promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward.

What follows inrepparttar 144091 next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy!


Keywords should berepparttar 144092 first step in your search engine optimization campaign. People put keywords or phrases into search engines looking for information. The search engines then check their index for pages that contain these keywords. Unless your pages contain keywords relevant to your business or service then do not expect search engines to rank you well. It's that simple.

For example if you have a website about dating then you'll find it very difficult to rank well forrepparttar 144093 keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this?

So what keywords tools are available to you? Describing each of them goes beyondrepparttar 144094 scope of this article so please refer to our site for more information on this topic.


Make this your motto - Provide Useful Content. DO NOT provide keyword stuffed, spammy, automatically generated pages. Write something useful for your visitors based on keywords which are relevant to your business or service.

Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you providerepparttar 144095 initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website.

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