Anybody who has their own website or is involved in business online understands importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?
The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have all answers.
Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well in search engines is misinformation and promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward.
What follows in next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy!
Keywords should be first step in your search engine optimization campaign. People put keywords or phrases into search engines looking for information. The search engines then check their index for pages that contain these keywords. Unless your pages contain keywords relevant to your business or service then do not expect search engines to rank you well. It's that simple.
For example if you have a website about dating then you'll find it very difficult to rank well for keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this?
So what keywords tools are available to you? Describing each of them goes beyond scope of this article so please refer to our site for more information on this topic.
Make this your motto - Provide Useful Content. DO NOT provide keyword stuffed, spammy, automatically generated pages. Write something useful for your visitors based on keywords which are relevant to your business or service.
Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you provide initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website.