Right now, these exchanges are generating more traffic to my site than any other single method ever has. They are a great tool, as any, in
right hands. They may not work next week, who knows, but that's nature of Internet.What IS certain is that they can be made to work HARDER for you right now. Just a few tweaks can make all difference between merely counting numbers of useless hits and using this great *moving billboard advertising system* to effectively generate real live leads for your business.
1. Broken Links
Goodness knows how many hits I have earned looking at *The page cannot be displayed* or worse, *The page you are looking for is no longer on this web site* or even funnier, *you are not authorised to see this* ...
OK, so once in a while it might be that a site is only momentarily down, but that does not account for large number of error screens I see, day in, day out.
Hey, that might be YOUR credits I am using, so check that link you gave actually works. This has to be one of dumbest, yet simplest errors to correct.
Sign up for a free monitoring service so you know if your page goes down for any length of time.
2. Third-Party Page Rotators
They are UGLY! They look unprofessional and it adds yet another waiting time to downloading process as rotator page is called by exchange and rotator goes off in search of *real* page it has to display ... etc.
Yawn! Yawn! Clickaway!
Yes, I know there are *experts* out there telling you to use them as part of their system. Choose your experts wisely!
I've also earned a lot of my hits looking at top and bottom frames of rotator thing with a BIG BLANK white space in middle. And LONG before anything actually appeared in there, I'd clicked on my *NEXT* button.
By far, THE most important reason why you don't want to use one of these rotators, is because you do NOT even need to serve up a variety of offerings. The place for doing that is on YOUR unique website and/or in YOUR ezine.
3 Java Applets, Flash, Banner Farms, Gratuitous graphics
