Top Five 2005 Required Marketing Tips Needed To Succeed Updated

Written by Catherine Franz


When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing efforts, we recommend investingrepparttar time and effort needed to effectively address all these tips. Not one of them can be omitted.

Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT FOR YOURSELF

What looks good to you is not necessarily effective for your desired audience. This isrepparttar 119752 biggest mistake I see people make over and over again. They come up with an idea, they think it’s great, a few friends, family or nontarget market people give themrepparttar 119753 thumbs up and they run withrepparttar 119754 ball.

When it doesn't work, they just can't understand why.

Do market research and test your strategies on your target market. Big companies do lots of market research before launching a product or service. The little guys don't haverepparttar 119755 resources to match this but that doesn't mean you omit it. Even if you are an independent professional, you need to do marketing research. And market research isn't a one-time deal. It needs to be incorporated into your marketing system and it needs to be ongoing.

Tip 2. YOU MUST ANSWER THESE FOUR CRITICAL MARKETING QUESTIONS

Question 1: WHAT'S THIS ABOUT?

Is it immediately clear torepparttar 119756 reader what is being offered? Any opaqueness, confusion, or question marks in their mind, even for a second, and they have moved on. Don't be cute or clever. Make it simple and clear. Cute and clever has a reference point now with S*P*AM or hype. Don't let them place you into that category.

Question 2: WHAT'S IN IT FOR ME?

The big benefits are very clear and directly stated... not implied;repparttar 119757 reader doesn't have to guess. The listener doesn't have to guess. They come to you from all different stages of readiness and desire levels.

How do you handle each one when they arrive, makes what occurs afterwards critical? It isn't what you perceive that they want, it is what they perceive they want. Stop guessing just because you are too lazy to dorepparttar 119758 legwork. Start asking and don't ever stop.

Question 3: CAN I TRUST YOU?

How do I know you are safe and credible? Can I find out easily enough if I want to? Is your photo and contact info prominently displayed so I can build a relationship with you? Put your photo on every web page. It doesn't matter if they are different pictures.

People don't trust any more especially if all your contact information isn't on your web site. Put your phone number and address on ever page. It says you are credible. Put them in every ezine, in fact, add them twice -- beginning and end.

Create a safe place for them to be in -- a comfort zone. If you offer a complimentary session, realize that people don't immediately sign up for these because they aren't comfortable yet. It doesn't matter if you think you are safe, it’s what they think. Step them through becoming safe with you.

People are either boulders or blue birds. Blue birds are easy to convert to clients. Boulders need to know that they have a safe place to roll to before they will move.

Question 4: DO I FEEL GOOD ABOUT THIS?

Do I WANT to engage you? Do I feel COMPELLED to click or pick uprepparttar 119759 phone (or whateverrepparttar 119760 call to action is)? Do I feel good about myself in deciding to engage you? Can I trust that I'm makingrepparttar 119761 right decision? What's my motivation? Am I being motivated by fear, shame, or being empowered to make a good choice? Am I so excited that I want to tell all my friends?

Lots of questions need to be answered to deliverrepparttar 119762 emotional needs people have before they buy from you. Don't leave these out.

Tip 3. ALWAYS INCLUDE THESE THREE KEY ELEMENTS IN YOUR MARKETING MESSAGES

Element 1: POWERFUL HEADLINE

52 Words And Phrases That Weaken Your Credibility

Written by Catherine Franz


Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don't even realize you are using:

1. Well 2. Um 3. You know 4. Like 5. I sort of 6. I just 7. I'm wondering if 8. It kind of 9. It seems like 10. I could be wrong, but 11. This is just a thought 12. Sorry to bother you 13. I have a little question 14. Maybe we could 15. Does that make sense 16. I should 17. I'll try 18. I might be able to 19. Maybe we could 20. You might want to consider 21. One possibility might be 22. Perhaps 23. I'll have to 24. I can't 25. It doesn't 26. I'm not good at 27. If only 28. But 29. I wish someone would 30. I could use some help around here. 31. I might want your help with

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