Top 7 e-Publishing Tips

Written by Wild Bill Montgomery

I write these tips as a reminder to myself, as well as trying to give you a little insight intorepparttar wonderful world of newsletter publishing. Each of these tips below are items that I have already learnedrepparttar 124399 hard way and sometimes still forget. Nobody's Perfect!

1) Write What You Know:

Dorepparttar 124400 world a favor, don't write about auto mechanics, if you're an art designer. Your newsletter topic should be something you have knowledge about. You may be able to fake it for awhile, but sooner or later you'll be found out. You can't operate a newsletter or any business for that fact, if you don't haverepparttar 124401 background to back it up.

2) Listen to Your Subscribers:

I'm not saying that you should change your format because you have one complaint. But, if 75% of you readers don't like something, you had better make changes and pronto. Too many newsletter publishers haverepparttar 124402 misguided opinion that they ownrepparttar 124403 newsletter. Wrong, your subscribers ownrepparttar 124404 newsletter. Consider them your stockholders. You may berepparttar 124405 CEO, but your stockholders should haverepparttar 124406 last say. If you go againstrepparttar 124407 majority of your stockholders, you'll lose. Whether you agree withrepparttar 124408 reader's comments, answer all emails personally, professionally and as soon as possible. Don't forget to give credit where credit is due. If a reader makes a suggestion that appeals to you, make sure that they know it. Maybe even offer them a plug in your next issue.

3) Speeling and Grammer:

That's right, it looks like crap. It only takes a minute to use a spell checker. Use it! Go through each issue with a fine tooth comb. I have on occasion forgot to use it for one reason or another, usually because I'm in a rush. I pay for it each time it happened, inrepparttar 124409 way of at least one complaint.

4) Word of Mouth is a Powerful Tool:

Always..Always ask your readers to recommend your newsletter to their friends, family and co-workers. Chances are some of them will. Word of mouth is not limited to your readers either. Talk about your newsletter with friends, acquaintances and associates. Tell them what you do and how you think they would benefit from your eZine. Remember every subscriber counts, especially when it comes to advertising prices.

Top 7 Rules Broken by Newsletter Advertisers

Written by Wild Bill Montgomery

I write a lot of articles about copywriting and marketing onrepparttar Internet. I have always believed you're best at what you love to do, if you spend your time doing what you love. Here are what many may believe are obvious rules, but these arerepparttar 124398 7 rules I have most often seen broken. Since I'm far.. very, very far from perfect, many of these rules I have repeatedly broken myself as well.

Knowingrepparttar 124399 rules does not necessarily mean followingrepparttar 124400 rules. Read, Recite, Retain and Recycle. 4 words a previous professor used 1000 times. He constantly stressedrepparttar 124401 point, and I quote, "Just because you've read it inrepparttar 124402 book young blood, doesn't prove you've learned a thing.

1. Know your Audience.

The first rule of advertising is to know your Audience or better put, "Target Audience". Know where and how to find them. I know this seems to be a simple and quite obvious rule, but never a day goes by that I don't see it broken. I read and scan approximately 10-20 newsletters each day, and each day I see those ads, thinking to myself, "what are they doing here"?

OK, maybe you will find someone reading a B2B newsletter that is interested in Antique Crystal, but don't you think your efforts and advertising budget would be better served finding a newsletter on Antiques? You may even gain exposure to a businessperson who likes old crystal, but more than likely they don't have that on their mind atrepparttar 124403 time. Now, I may be a little onrepparttar 124404 dramatic side, but you getrepparttar 124405 point. Know where your advertising will best suitrepparttar 124406 readers and their present state of mind.

2. How do I really know they have that many subscribers?

Well friend, I may be cutting my own throat here just a little (as I use an email publishing program of my own design), butrepparttar 124407 one sure way to know, is to advertise with newsletters who use a neutral service such as eGroups or Topica . There are many services free and paid. Some editors also use a bonded service that tracks and guarantees an honest count of a subscriber base. Being what I consider a small fish yet, I do not yet worry that much aboutrepparttar 124408 advertising quite that much. I don't yet use a service of any kind. Atrepparttar 124409 present I'm more interested in gaining a loyal readership, than selling advertising. That's not to say I don't sell advertising, I just don't push it that hard....yet. But what it comes down to is that ifrepparttar 124410 newsletter doesn't use an independent service that keeps and displaysrepparttar 124411 subscriber count, then you have to rely on trust. Trust, my friend, can sometimes be a hard thing to come by these days.

3. Avoid Nuisance Publications.

This could be anything from an opt-in ad list, to solo-ads, to a monthly service mailing. Although many of these have large, sometimes very large subscriber bases, they get a great deal of no-show readers. These are publications that quite often get deleted by a large portion ofrepparttar 124412 people receiving them. I get them allrepparttar 124413 time. How many other opt in advertisers do you think really read those endless emails of advertising garbage.

Solo ads do get read, but think about it, how many do you read? I may read 1 out of 50. As soon as I see a Solo Ad or any of those other names they're given I delete on contact! What about you? You do get premium space and exposure, if enough people read them, but after talking to other webmasters, I found that a great deal of them usually delete them without ever being read. So consider what you have to pay for that premium space, and that probably only 10% ofrepparttar 124414 people see it.

Suppose you sign up for a free service and one ofrepparttar 124415 stipulations is that you agree to receive their "occasional" mailings. You know; those arerepparttar 124416 ones you receive every month, week or even daily that you tolerate only because you enjoyrepparttar 124417 privilege of their service. If you are deleting these, how many other subscribers do you feel may be doingrepparttar 124418 same?

This is not to say that you won't get a response, but too many of these mailings demand higher rates for their advertising space. You must decide just how much exposure you will really get and whetherrepparttar 124419 price is worthrepparttar 124420 service.

4. Bad Contact Information Sucks.

Another obvious but often abused rule. This is as common sense, as common sense can get. Make it easy to respond. I don't know about you, but it really irks me to read and respond to an ad, only to find that there is no such web address or I've emailed an unknown address. Oh well, their loss. I've encountered everything fromrepparttar 124421 misspelling their email or web address to having none at all. I've even seen one Einstein who published his social security number in place of a fax number. Hey, I guess (most of) it happens torepparttar 124422 best of us, but it still sucks!

Cont'd on page 2 ==> © 2005
Terms of Use