Here are 7 ways you can save or earn money by using web conferences:

1) Save by reducing travel expenses, and time for business meetings, reducing high fees for long distance phone calls.

That's pretty obvious. If you have business with various branches, lets say, a manufacturing facility, a sales showroom, a design office, you'll spend a great amount of time and money to communicate between those branches. Coming together for a meeting includes travel expenses, both time and money. Or you might have close friends and relatives abroad. In all those instances, communicating with a web conference will save you time and money.

2) Send and share files and applications with people all over world.

Maybe you can use teleconferences by phone for some of above situations. But that includes only audio conference. What about being able to show them pictures, or, presentation slides? Let them see your face via webcam? You know, a picture is worth a thousand words. You can even collaborate on files, and applications through Internet.

3) Improve efficiency of your team by providing them on-job training.

Every business has a brand and it’s how you look after that brand that is critical. The consumer selects a garden centre based on their view of your brand, they rarely select it because of brands you have on shelf. Your brand is most critical brand.

According to Steve Cornwall of Cornwall Design (ref: Better Business Magazine April 2003) you should check your brand on a regular basis. I can’t agree more. Your brand is critical to your success and you need to emphasise to your team key issues to enhance and maintain a consistent brand message.

Key issues include:

Every team member must ensure message is consistent Many of your team may not appreciate how important your brand name is, and they may not be aware how everyone of them effects brand. Draw up a list with them of important factors of company brand and how they influence brand.

Be consistent in everything Your brand should be consistently portrayed on all your signs, business cards, letter heads, point of sale cards, team members uniform and so on. It’s not just something you place on a sign outside your centre. It should be consistently portrayed in everyway you communicate with your customers.

Your brand is more important than profit I know many readers will disagree with this, but I strongly feel your brand is more important than profit. There will be times when you will need to forfeit profit to preserve reputation of your brand in eyes of customer. If you don’t you may have a short lived brand.