by Sid Hale

You probably heard all of buzz about Guerrilla Marketing Bombshells (GMBS) during pre-launch. 

Billed as "the world's first Guerrilla network marketing company, it is a joint effort of Mark Joyner and Jay Conrad Levinson.

GMBS has been out of pre-launch long enough that I thought perhaps it was time for someone besides Mark to go on record with their impressions of program.

1. Guerrilla Marketing for New Millennium

This section is really latest addition to Jay Conrad Levinson's famous Guerrilla Marketing Series.

It is presented as a Primer, so tendency is to read this section once, and go on to other benefits of GMBS. In reality, this is a reference work that should be referred to over and over (presuming you won't be able to memorize it all), in course of defining, launching, and maintaining your Guerrilla Marketing Campaign.

2. Jam-Packed Monthly Newsletter

Not two articles and four ads!! We're talking content!

The typical monthly issue of BombShells contains around 30 short articles and/or interviews (including 4 or 5 videos), covering a broad range of marketing topics. Let's face it. You can't put that many articles in one issue, just covering Search Engine Optimization (as an example).

There's bound to be something here for anyone needing marketing advice, and these are archived so you can refer back to them over and over.

3. Coaching Forums

This is often mistaken as being whole program. Well, 2 coaching forums are important (and unique) - and very nature of a forum makes for a lot of dynamic content and a tremendous educational resource.

The first forum consists of coaching for any business (online or off), and second is targeted at marketing program itself. These are moderated by Jay Conrad Levinson and his staff of Guerrilla Marketing coaches, but allow any member to post their own solutions for another member's questions.

The combination of expert coaches and member inputs all comes together in form of general Guerrilla Marketing solutions that apply to almost any business, as well as very unique solutions to fit a particular line of business, geography, etc.

The sense of community that is fostered by membership participation helps create offline relationships where one member may have a unique talent or experience that can be shared with another, and successful Joint Ventures have already been formed between members that otherwise may never have found each other.

4. Weekly Live Chat

I normally find chat sessions to be very difficult to follow. Everyone seems to "talk" at once!

With moderated form of chat used in GMBS, Jay Levinson and Mark Joyner can focus on responding to one questioner at a time, so whole "conversation" holds together better and is much easier to follow.

Of course, that's just logistics. The real value here is immediate feedback from best in business. Oh, and like monthly Bombshells, transcripts of Weekly Live Chat sessions are also archived on member site.

5. Exclusive Marketing Rights!

Here's where it gets interesting!

The above features are most important, because they are product, and bring great value to any business of any size. No business survives without marketing, so market for these resources is limited only by number of businesses, globally.

If your business happens to be marketing, and marketing tools and information - membership in Guerrilla Marketing Bombshells offers some unique opportunities. Besides benefiting from use of these resources like any other business, you are automatically a member of GMBS affiliate program.

Gary Halbert once said that ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD. Simple concept, but not many get it.

1. Find and Know Your Starving Crowd

You can have greatest product in world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like back of your hand? KNOW your buyers. Head down to http://www.Overture.com, type in your keywords and take furious notes!

2. Power Position Yourself

Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.

Once you develop a reputation as an expert, traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )

3. Create an Epidemic

Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?

Don't even try to estimate astounding value someone like this would bring to your business.

It is possible, and it's called viral marketing. It's most powerful concept on Internet. Many have tried using it and many have failed miserably.

People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.

They are dead wrong.

4. Steal Traffic from Someone Else

Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"