Top 7 Hot Selling Points To Implement Before Writing Chapter One

Written by Judy Cullins

Market while you write withrepparttar essential seven "hot selling points." These help you write more focused, compelling copy, make halfrepparttar 129880 edits, have a guide to write your chapters, and speed uprepparttar 129881 writing process. When you write a book with an angle, you'll sell hundreds, even thousands of copies before you even print your book.

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies thanrepparttar 129882 original Chicken Soup.

2. Write a sizzling book title and front cover. You have 4 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs. Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.

3. Write a thirty-second "tell and sell." You only have a few seconds to impressrepparttar 129883 media,repparttar 129884 agent,repparttar 129885 bookseller, andrepparttar 129886 individual buyer. Include your title, a few benefits, andrepparttar 129887 audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. Passion at Any Age: Renew, Recharge and Reinvent Your Life is repparttar 129888 Artist's Way for seniors.


Written by Doug C. Grant

What happens when you twist someone's nose?

To begin with, you get their full attention. No distractions. No mind wandering.

That's why it's important to put a nose-twist into your own 'important' business communications.

HERE'S HOW NOSE-TWISTING WORKS You have a brilliant idea for marketing a new product. Now, it needs to be put into writing for consideration by other decision makers.

(Note: I'm not suggesting that only marketing people have this type of writing challenge. Anyone...including you...will one day have to distribute some important information, sell something [perhaps yourself], or encouragerepparttar adoption of an idea. Effective business writing is an important skill for any successful business matter what career path you've chosen.)

Many people might start out their idea proposal something like this. 'Following is an idea I feel will be effective in helping to marketrepparttar 129877 new Axtec product.' Now doesn't that getrepparttar 129878 blood pumping.

Instead of this kind of ho hum opening, try saying something provocative, such as: 'Six months after launch, our new Axtec product could capture a 20% market share by putting into actionrepparttar 129879 following promotional idea.'

Or, you could ask a question like, 'What isrepparttar 129880 one feature aboutrepparttar 129881 new Axtec product that could catapult it above all competition?'

Naturally, you need to have some basis for your claims or questions. You don't want to be caught exaggerating. If people suspect you are trying to con them into reading something, your day onrepparttar 129882 stage is over.

Here are several other excellent ways of giving your imcoms a nose-twist in addition torepparttar 129883 provocative statement or question:

Cont'd on page 2 ==> © 2005
Terms of Use