Top 5 Tips To Building A Large, RESPONSIVE List

Written by Mike Merz


Regardless of which type of product or service you're marketing Online, building an in house list of prospects is absolutely essential.

One thing that is often not taken into consideration is subscriber quality and retention.

Having a big list won't benefit you if it's members are unresponsive.

Here are a few tips designed to help you maximizerepparttar productivity of your ezine, newsletter, follow up, etc. ...

1) Build a website, sub domain, or page off of your main site, solely dedicated to collecting email addresses for follow up.

Legendary Internet marketer Terry Dean of NetBreakthroughs.com fame < http://im4newbies.com/netbreakthroughs.htm > goes on record as saying thatrepparttar 109596 email addresses he collects usingrepparttar 109597 aforementioned method are up to 5 times more responsive than those collected by outside sources.

These subscribers are ultra targeted, as they want, specifically, what you have to offer.

You may think building a website on your own is an enduring task, but it's really not.

HTMLGoodies.com < http://htmlgoodies.com/ > is an excellent resource for those wishing to learn how to build a website on there own.

I also recommend Shelley Lowery's Web Design Mastery, which comes jam packed with anything and everything it takes to build a professional looking website, regardless of your past experience. < http://im4newbies.com/wdm.htm >

When designing this site/page, remember to include ...

- A subscribe form/link on every page. - Detailed description of your ezine/newsletter's content (what you offerrepparttar 109598 subscriber to satisfy their interests, etc. ...) - Testimonials, whenever possible. - Full contact info, subscriber options, related associations that help solidify credibility and trust (iCop, BBB, etc.). - A sample of your work, archived editions, etc. - A reminder to bookmark your site, and allowrepparttar 109599 ability to recommend it to others, in addition to giving subscribers permission to forward your publication to a friend, associate, etc. (add this to every mailing). - Something of value for signing up ... a freebie download (software, ebook, course, ...), discount, or other bonuses.

... which brings us to tip number ...

2) Focus on your content, NOTrepparttar 109600 freebies!

In an effort to draw more subscribers, I've witnessed many publishers promotingrepparttar 109601 freebies to a greater extent thanrepparttar 109602 follow up, itself.

This may increaserepparttar 109603 number of subscribers, butrepparttar 109604 level of responsiveness, and retention, will surely suffer.

You'll draw more of those interested in only receivingrepparttar 109605 freebies, defeatingrepparttar 109606 reason you've asked them to join inrepparttar 109607 first place.

Promote your content, and yourself, first and foremost, following up withrepparttar 109608 freebies.

Include reference to them as a P.S. (post script) to your promotional copy.

3) Offer them an article series, course, or additional bonuses in each mailing ...

... and end your send out with a sampling of what's to come.

This will keep your list members interested, and subscribed.

4) Make it interactive.

Give your subscribersrepparttar 109609 ability to provide feedback, inrepparttar 109610 form of replies, advice, questions, etc.

Allowing them to participate will greatly increaserepparttar 109611 level of interest, not only in regards torepparttar 109612 one providingrepparttar 109613 feedback, but of those that are reading it, as well.

Providingrepparttar 109614 ability to include a link in their response will aid in increasingrepparttar 109615 level of interaction.

You may choose to involve them in other ways, such as group chats, forums, polls, etc.

5) Maintain a clean list.

If you do not haverepparttar 109616 ability to bulk remove repetitive soft and hard bounces, it is very important that you stay on top of eliminating them manually.

This should be done for 2 major reasons ...

A) If your mailing does not reach it's desired destination, it will not do you any good, nor it's intended recipient.

If you haverepparttar 109617 ability to auto send an unsubscribe response (HIGHLY recommended), includerepparttar 109618 invitation to re subscribe using a new email address. Evenrepparttar 109619 most honest recipients of your mailings will occasionally bounce, due to any of a number of reasons, and they should be allowed back if they so desire.

5 Tricks To Turn Your Autoresponder Into A High-Profit Sales Machine

Written by Grady Smith


1) Create An Irresistible Offer To Grab Your Prospects Email Addresses

An auto responder wonít work unless you can get it into your prospects email boxes, right? So, youíve really got to make an irresistible, no risk offer if you want to get your message in front ofrepparttar majority of visitors.

Offer a free ebook, report, test drive, course, or anything else thatís low cost for you, has a high level of interest for prospects, and can be delivered automatically. You might even write an accompanying sales letter to increase desire for your free offer.

Iíve found that some onrepparttar 109595 internet are hesitant about handing over their email addresses, just as some are reluctant to enter their credit card number. You have to break through this roadblock by offering them something they just canít live without.

2) Get Your Messages Opened By Writing Irresistible Subject Lines

Another roadblock that your autoresponder faces is that people donít haverepparttar 109596 time to read allrepparttar 109597 spam, ezines, offers, and autoresponders they sign up for. Yours has to engage them byrepparttar 109598 subject line alone and needs to force them to openrepparttar 109599 email to satisfy their curiosity.

Two successful techniques to get emails open include:

* Creating a 7-day course, and mentioning that this isrepparttar 109600 next part inrepparttar 109601 complete course.

* Writing a benefit heavy subject line that speaks directly speaks to your target audience

3) Use Your Prospects Names In The Email Subject And Body

Nothing grabs attention quicker than mentioning your prospects name. And with capabilities to automatically include names and other personal information about your prospects, itís a smart move to personalize each message sorepparttar 109602 reader feels like it came fresh from your keyboard to their email boxes.

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