Defining, and targeting, specific niches to sell to is easily best way for online small business owner to compete ... and profit.Here's 5 tips to making most of your niche marketing campaigns ...
1) Define your niche market.
What, specifically, do your current customers have in common? In what unique way do you satisfy needs of aforementioned, compared to your competitors?
2) Find out what your niche market buys and wants.
The best way to find out is to ... ask them!
Add a survey to your site, send one out to your lists, visit niche related forums, bulletin boards, and newsgroups and post your queries.
3) Offer products your niche wants.
Develop your own product/service, or find existing ones, that satisfy needs you've defined from your research.
4) Get focused!
Create your unique selling proposition, site content, and advertising campaigns based solely on these specific demographics.
5) Research, test, track ... continuously.