Author: Jason OConnor URL: http://www.oakwebworks.com Copyright: 2003 ----------------------------------------------------------------- TERMS OF REPRINTYou have permission to publish this article electronically or in print, free of charge, as long as
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Top 5 Must-Haves on Every Web Page
By Jason OConnor © 2003 http://www.oakwebworks.com
There are 5 elements that every page of every Web site must have. They are standard, and expected by Web users. When one of them is missing, it screams to a viewer that it’s an amateur site. If a few or all of them are missing, don’t expect anyone to linger for very long.
These 5 elements make site visitors’ life easier and saves them time, two extremely important characteristics of an effective Web site.
1)Consistent colors, fonts, and look & feel.
This is a basic tenant of Web design. If you ran a traditional ad campaign that used three different creative ads, would each one look totally different? The answer is ‘no’. Using same fonts, same colors and keeping general look & feel consistent is fundamental to presenting a unified, dependable, and congruent image. If your look & feel is all over place, your potential customers may think you are all over place.
Try for one main font throughout and maybe a secondary font. Two primary colors are best with a third as a secondary color. A shade of one of two primary colors works well for secondary color.
2)Consistent navigation and a ‘Home’ link.
