Prediction #1: Pay-Per-Click Rocks
Pay-per-click (PPC) advertising will rock in 2002. PPC engines like Overture and FindWhat are performing extremely well.
Sites displaying Overture's listings include America Online, Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and Excite.
Overture's partnership with Yahoo ends in June 2002. Yahoo is likely to roll out their own PPC system.
I expect more search engines to adopt PPC model or offer co- branded Overture listings in months ahead. Google, which runs a CPM AdWords model may start experimenting with PPC.
If you are advertising on Overture, expect gradual increases in traffic from most keywords.
To read more on PPC advertising, go to http://www.internetmarketingfocus.com o.cgi?l=topic-ppc
Prediction #2: Ads Grow BIGGER
Yahoo has begun displaying larger banner ad units that are 720 x 90 in screen size. I expect more sites to follow. The standard 468 x 60 banner size may be replaced with a larger one.
Sites that depend largely on advertising for their revenues are likely to roll out more of these large ad units.
It is an inevitable trend as fight for advertising dollars intensify. When web users become immune to these ads, what will content publishers do next? Try even larger ads?
To read more on banner advertising, go to http://www.internetmarketingfocus.com o.cgi?l=topic-bn
Prediction #3: Rich-Media Ads Gain Respect
Rich-media ads with animation, sound and interactivity will be common in 2002. Flash ads created using Macromedia Flash are already gaining foothold on Internet.