In this day and age most businesses consider having their own website; from informational based to
most advanced and complex e-commerce site. For large enterprise, this become a vital part of their day to day operation, their web site embeds complex applications that exchanges critical information between their partners and clients. Web services are sometime employed in order to simplify their transactions and easily exchange critical information across their suppliers, clients and partners.Small businesses however face a different situation, majority of them don’t really utilize their web site’s full potential, and they become satisfied with just having a dot-com after their business name, important factor are then ignored and become enslaved by their own contentment.
Time constraints and financial consideration are among reasons
Major small business owners find it difficult to upgrade or enhance their website and place useful tools and simple applications that would help visitors or guess feel more comfortable using it. Study shows that 80% of them don’t want to do it because of financial issue, 20% however, didn’t want to spend time to revisit and look at what’s lacking on their site. The cost of hostings, domain registrations and setup-fees has probably just gone to waste because many of them looked at it as totally marketing cost, when in fact it is also an investment that needed a return.
A website if managed properly would bring additional revenue for business. How is this so? If you know how to unlock obvious money maker capability of your website then its not only going to help you get more clients and make them happy, but would also give you extra revenue on side.
It’s all about hits
Can you imagine if your site is doing 100,000 hits per month or more because you exerted enough effort to enhance and polish your website? Yes, its all about hits, opportunities arise when you have this kind of visitors or guests every month. Why? - Simple, marketing, advertising and revenue. That’s right, this is where it comes down to, by having hundred thousand hits a month, it’s a piece of cake to approach certain advertisers and make extra revenue on side and increase potential leads for your business.
Increasing “hits” will allow you to minimize cost of advertising expense by doing them online as well as all your promotions thereby increasing your revenue. Happy customers and impressed prospects can bring leads to your business and increase sales.
