A direct mail campaign can cost you a lot of money. Contacting people via phone or voice mail can be very time-consuming and frustrating. Given inherent problems with these traditional marketing techniques, it`s important to master basic strategies for incorporating email into your overall campaign.
As I`ve just shown you, sending out an email can be much cheaper and less of a hassle than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities and cold hard cash -- if you don`t know basics.
First, always keep in mind that your "primary objective". master key that unlocks your potential success in Internet Marketing is to build your mailing list - your email mailing list. (Often referred to as your "In-house list.").
The addresses you collect are going to mean difference between middle-of-the-road results that Average Joe and Jane are achieving and through-the-roof, over-the-top, to-the-moon-and-back mega-success that top online sellers achieve. (The difference rcan really be that dramatic.) So don`t miss boat: There is no time like present to start building your list of email addresses (prospects or leads).
You can begin to grow your list simply by capturing email addresses from people who visit your website.
Question: What`s easiest way to convince people to give you their email address? Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address.
Okay, so now you`ve "in groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know old saying, "Even if you`re on right track, you`ll get run over if you just sit there."
-- Let me take a moment from telling how to build your email list to remind you why building a list is so important. It`s been said that it is possible to make good money with an email list of only a thousand people. Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.