Okay, email will always have its purpose in life. But many people are realizing that RSS is an excellent alternative to email for newsletters or other mass-distribution lists.

Here are three HUGE advantages of RSS over Email:

1) RSS is totally spam-proof.

It cannot be blocked by any spam filter no matter what! Because RSS is a web page, you simply cannot block it. I like to think of it like difference between a telemarketer and a TV commercial.

A telemarketer can initiate call, just like anyone can send an email. Any unwelcome message or phone call can be filtered or screened, but there is always that chance that something important will be deleted! So end result is that it still takes your time and effort to filter email or screen calls, and there still is no guarantee that your efforts will be 100% accurate!

A TV viewer on other hand must turn on TV and find a channel first, just like an RSS feed must be entered into an RSS Reader. It is totally at viewer's discretion. If you ever get sick of a TV channel, you can change it immediately, just like you can delete an RSS Feed!

2) RSS eliminates all fear of being spammed.

As I`ve just shown you, sending out an email can be much cheaper and less of a hassle than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities and cold hard cash -- if you don`t know basics.

First, always keep in mind that your "primary objective". master key that unlocks your potential success in Internet Marketing is to build your mailing list - your email mailing list. (Often referred to as your "In-house list.").

The addresses you collect are going to mean difference between middle-of-the-road results that Average Joe and Jane are achieving and through-the-roof, over-the-top, to-the-moon-and-back mega-success that top online sellers achieve. (The difference rcan really be that dramatic.) So don`t miss boat: There is no time like present to start building your list of email addresses (prospects or leads).

You can begin to grow your list simply by capturing email addresses from people who visit your website.

Question: What`s easiest way to convince people to give you their email address? Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address.

Okay, so now you`ve "in groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know old saying, "Even if you`re on right track, you`ll get run over if you just sit there."

What next?