Top 10 Webmaster Challenges

Written by William Nabaza

Top 10 Webmaster Challenges

Webmasters deal with a myriad of complex design challenges every day. This article will discussrepparttar top ten challenges and provide solutions and tips for solving each problem.

Browser Compatibility You must design your Web site so that it is viewable on both browsers: Netscape Navigator and Microsoft Internet Explorer (IE). Netscape Navigator is very strict when it comes to HTML tag completion, but IE isn't. You need to view your site first using Macromedia Dreamweaver before publishing torepparttar 131841 Web. Make sure you've runrepparttar 131842 command convert to ensure your site is version 3.0 browser compatible. If you're using Netobjects Fusion to createrepparttar 131843 layout of your site, make sure that all layer objects are converted into tables. This is highly recommended if you want to reach a broader and wider audience.

Online resources: A) Dr. HTML, located at B) Web Site Garage to check your links, located at

Graphics Optimization Web graphics play an essential part in your Web design, because it conveysrepparttar 131844 emotion and impact of your site. Always make sure that all of your graphics are in .gif and .jpg format. Unless your site deals with photography, minimizerepparttar 131845 use ofrepparttar 131846 .jpg format. You can use Macromedia Fireworks to minimizerepparttar 131847 file size, especiallyrepparttar 131848 slicer feature if you need to place a large photo on your site. Another option isrepparttar 131849 export preview of Macromedia Fireworks. This allows you to remove unwanted colors in your graphics, thus decreasing file size.

You can also do this online by using one of these online utilities: A) GIF Optimizer by Media Builder, B) JPEG Cruncher and GIF Cruncher, C) Windows-based graphics optimizer, CyberView Image Lite (JPEG Compressor), D) Advanced GIF Optimizer, E) Photo Crunch (JPEG Compressor), F) JPEG image compression FAQ,

Keepingrepparttar 131850 Site Fresh I think this isrepparttar 131851 bulk of a webmaster's work, if you want your site frequently visited. You can keep your site fresh by really working on new content on a daily or regular basis and by making it interactive. As with content, you can make use of,,, and other content syndication sites to providerepparttar 131852 content for your site automatically. Let them dorepparttar 131853 hard work for you! If you place a tag, they will email you with new content. As forrepparttar 131854 interactivity, offer your visitors web-based email accounts, a message board with a chat room, a search engine crawler, and banner ad rotation. This is easy, and provided by Searching your site is another way to easily provide information to your visitors. You can get a site search engine from and

Pushing Information to Your Visitors A Web site is a "pull" promotion, but as a webmaster, you also need to be thinking about how you can "push" information to your visitors, users, or subscribers. You can publish an ezine on a weekly or monthly basis just to let your users be informed aboutrepparttar 131855 latest technology you've added to your site. As forrepparttar 131856 mailing list, you can get a free mailing list from,, or you can choose a paid service such as or As forrepparttar 131857 content, you can get lots of articles from, or try one or more of my articles that can be found onrepparttar 131858 same Web site.

Driving Traffic Webmasters shouldn't forget to announce your Web site. Accomplishing this is easy for Web sites that already have a lot of traffic, but even sites that are starting out with 5 or 10 members can benefit fromrepparttar 131859 viral marketing of online recommendation software. Services include,, and

Dealing with Spammers Unfortunately,repparttar 131860 reality ofrepparttar 131861 Internet is that people will spam and flame on a daily basis. Web-based email addresses likerepparttar 131862 ones set up by are spam-proof. You can set up your account so that any emails sent without your address inrepparttar 131863 "to" box can be directed automatically torepparttar 131864 trash or spam folder. However, flames and hate emails are a different field. You shouldn't try to get even or retaliate. These people are not a joke. It might cost you your ISP or your e-life. Instead, check out It doesrepparttar 131865 nitty-gritty work of automatically reporting misbehaving people to their postmasters. Usually, it's helpful to getrepparttar 131866 ISP, or at leastrepparttar 131867 IP address ofrepparttar 131868 suspected person.

How To Tweak Your Website For More Sales

Written by Michael Southon

There are two pillars to a successful online business. One of them is traffic andrepparttar other is sales copy -repparttar 131839 text on your your website. That's what this article is about - getting more sales from your website.

(1) Format. The fastest selling websites haverepparttar 131840 following format: a one-page sales letter; a single column of text occupying halfrepparttar 131841 screen width; and a maximum of 2 or 3 linked pages (eg. partners.html, testimonials.html, author.html etc.)

(2) Headline. This should be in font size 4 or 5 and offer a strong benefit. Writing a compelling headline is a delicate balancing act - you need to grab your readers attention but you don't want to strain their credulity. Here are some tips on writing effective headlines: http:/

(3) Date. A date atrepparttar 131842 top of your page adds torepparttar 131843 feeling that your sales page is a letter, which makes your page more readable. It also assures visitors that your site is up-to-date and still relevant. Here is a javascript code that will insertrepparttar 131844 current date:

(4) Paragraphs. Keep them short - no more than 1 or 2 sentences per paragraph. It makes your page much easier to read.

(5) Bolding and highlighting. If you emphasize certain keywords your sales page will be much more effective. It draws your readers attention to your benefits and it also breaks uprepparttar 131845 monotony ofrepparttar 131846 text. To highlight text, use these tags: your text here

(6) Book covers. An attractive book cover will increase your sales by up to 300% - so if you don't have one, get one! Here are some websites that design book covers:

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