Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to product or service that you are selling. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you.

Here are top 10 ways to get people to read your business blog:

1. Have a general theme and state this theme at top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don’t also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days.

2. Be current in what you post. Don’t report about events that happen one year ago. You can refer to particular event if relevant and/or via a link. For these past events, assume that people already know about them.

However, in modern world of commerce, business takes place twenty-four hours a day, seven days a week. Large, international organizations have sites across globe and thanks to Internet, even small and medium sized companies have found themselves trading on an international scale.

International markets and twenty-four hour business undoubtedly provide great opportunities, but they are not without their difficulties. Trying to arrange a seminar for a large number of delegates based in different countries, for example, can be a logistical nightmare. Diaries need to be synchronized, flights booked, accommodation sourced and meeting facilities organized. It is a major undertaking, and one that takes a lot of time, money and effort.

No Need To Travel

In this instance, advantages of web conferencing are easy to see - nobody needs to travel anywhere. From comfort of their own office delegates can participate in meetings and seminars without having to travel a single extra mile.

For smaller organizations, web conferencing can open up whole new markets. Where before, perhaps there was not man-power to spare for long periods out of office, web conferencing reduces need for travel to allow face to face meetings. Proposals can be pitched and new business won without need for lengthy trips away from office.