The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that "Information Overload" would creep into equation, and it has.
People are simply bombarded with information and too much of a good thing can be bad. This trend will continue to grow, and if you're doing business on web you need consider solutions. Not only for your own peace of mind, but for your customers.
Here are some tips that will help you to:
1. Locate information quickly on web and in your email. 2. Make your website a safe haven for frazzled web surfers. 3. Make sure each issue of your ezine gets read.
LOCATING KEY INFORMATION:
o When searching web, use effective search techniques.
Instead of bouncing from engine to engine, use a multi- search engine like Dogpile or Metacrawler. They are ideal for finding things in a hurry. It's also a good idea to take two minutes and learn Boolean search terms. A quick explanation is at http://www.newsbank.com/whatsnew/boolean/. Boolean searches result in more relevant returns so you'll find what you're looking for faster.
o Use your email program as a powerful archive.
This is as simple as saving EVERY email message you ever send. A program like Eudora is ideal for this. Simply create a mailbox called outgoing archive and rather than deleting old outgoing messages, transfer them all to this mailbox. People are amazed when you "recall" conversations you had with them years before. What you're really doing is using powerful search tools that scan years of old messages in seconds. You can find conversations, old passwords, business deals and any other detail in just seconds.
MAKE YOUR WEBSITE A SAFE HAVEN FOR FRAZZLED SURFERS:
At your website...
o Tell your visitors why they should stay, as soon as they arrive!
Don't make your visitors guess what your site will do for them. Prominently display a reason for them to stick around. Most successful sites go as far describing their site content right in their URL, so visitors know what to expect BEFORE they get to site. If your URL doesn't do that, consider getting a few domains that do, then redirect them to your main site. Try this wizard if you're looking for a great new domain name or two: www.bizweb2000.com/wizard