Top 10 Ways To Get More Subscribers To Your Ezine

Written by Jim M. Allen

1. Plan

Before you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific,repparttar better.

Depending onrepparttar 124407 planned frequency of publishing (daily, weekly, monthly), you should have between two and four months of newsletter material material written BEFORE you start publishing. This gives you plenty of lead time to work on other articles and prevents you from having to come up with

material atrepparttar 124408 last minute.

2. Content counts

You can lead a horse to water, but you can't make him read a dry, old newsletter. Quality *original* content is important. It's fine to reprint an article from another source, butrepparttar 124409 bulk of each issue's material should be original. So, make it your own, make it unique, but most of all, make it good.

3. Brevity!

Make your ezine only as long as it needs to be - and no longer. People are inundated with ezines these days. The more "torepparttar 124410 point" your newsletter is,repparttar 124411 more it'll be read and appreciated.

4. Minimize marketing

If your subscribers feel likerepparttar 124412 newsletter is nothing more than a big advertisement for you, you'll lose them quickly.

Keep obvious hard-sell advertising to a minimum. Attract people to your business withrepparttar 124413 quality of your ideas, not with advertisement after advertisement.

Rather than a long list of classifieds atrepparttar 124414 beginning or end of your ezine, try for fewer ads each issue but put them

in between individual articles.

Beware Overload

Written by Jim Daniels

The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that "Information Overload" would creep intorepparttar equation, and it has.

People are simply bombarded with information and too much of a good thing can be bad. This trend will continue to grow, and if you're doing business onrepparttar 124406 web you need consider solutions. Not only for your own peace of mind, but for your customers.

Here are some tips that will help you to:

1. Locate information quickly onrepparttar 124407 web and in your email. 2. Make your website a safe haven for frazzled web surfers. 3. Make sure each issue of your ezine gets read.


o When searchingrepparttar 124408 web, use effective search techniques.

Instead of bouncing from engine to engine, use a multi- search engine like Dogpile or Metacrawler. They are ideal for finding things in a hurry. It's also a good idea to take two minutes and learnrepparttar 124409 Boolean search terms. A quick explanation is at Boolean searches result in more relevant returns so you'll find what you're looking for faster.

o Use your email program as a powerful archive.

This is as simple as saving EVERY email message you ever send. A program like Eudora is ideal for this. Simply create a mailbox called outgoing archive and rather than deleting old outgoing messages, transfer them all to this mailbox. People are amazed when you "recall" conversations you had with them years before. What you're really doing is usingrepparttar 124410 powerful search tools that scan years of old messages in seconds. You can find conversations, old passwords, business deals and any other detail in just seconds.


At your website...

o Tell your visitors why they should stay, as soon as they arrive!

Don't make your visitors guess what your site will do for them. Prominently display a reason for them to stick around. Most successful sites go as far describing their site content right in their URL, so visitors know what to expect BEFORE they get torepparttar 124411 site. If your URL doesn't do that, consider getting a few domains that do, then redirect them to your main site. Try this wizard if you're looking for a great new domain name or two:

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