Top 10 Traffic Building Mistakes To Avoid

Written by James Leckie

When people look to submit their sites torepparttar major search engines, there are some key mistakes that should be avoided for successful promotion.


The surefire way of getting your site blacklisted fromrepparttar 127908 major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text asrepparttar 127909 quick route to ranking success. It isn't.

Untargeted Traffic

It's one thing to generate lots of new traffic to your site, but is itrepparttar 127910 right traffic? If you're selling DVD's for example, you want potential buyers to visit, not people who are searching for pictures of a certain movie star. Best to make it clear in your meta information exactly what your site does, then you'll getrepparttar 127911 type of clientele you're after!

Single Keywords

Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hitrepparttar 127912 bullseye in a traffic sense. Multiple word keyword phrases arerepparttar 127913 key to traffic success. Instead of going for "books", go for "thai recipe books" or whatever your target market is. You'll have far less competition for that keyword phrase than just a single word. Believe us, we've worked on a bookseller's site.

Poor Design

There's no way around this one. You can haverepparttar 127914 best rankings inrepparttar 127915 world, but if your site looks bad, you'll lose that traffic as soon as it arrives. Good, simple, clean design always wins - sloppy design and gimmicks don't!

I Don't Need Links

Oh yes you do. Links are crucial torepparttar 127916 traffic building game. Without links to your site from others (if they're competitors, even better), good meta information won't be enough. Most search engines will rank your webpage according to its popularity with its peers. if a lot of sites link to yours, it must be good, so Google & Co. will boost your rating (link popularity algorithms). Read our dedicated article here.

Messy Meta Tags

It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site. Checkrepparttar 127917 spelling and make them relevant and you'll be off to a flyer. Read our dedicated article here.

Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site

Written by Robin Nobles

One ofrepparttar ways to boost traffic to your Web site is by purchasing keywords from one ofrepparttar 127907 pay-per-click search engines or directories.

But with literally hundreds of choices, how do you pickrepparttar 127908 pay- per-click engine withrepparttar 127909 best visibility that hasrepparttar 127910 potential of giving you a higher return on your investment?

And, just as important, what are some strategies for working withrepparttar 127911 pay-per-click engines, and how do they operate?

How do Pay-Per-Click Engines Operate?

With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you’re charged your bid price every time someone clicks on your ad, which is displayed when a searcher types inrepparttar 127912 keyword you’ve chosen intorepparttar 127913 search box at an engine. Whoever is willing to payrepparttar 127914 most forrepparttar 127915 keyword or keyword phrase will be atrepparttar 127916 top ofrepparttar 127917 rankings.

There are many benefits to working with pay engines, which we’ll cover in this article.

Important Pay-Per-Click Engines and Directories


Overture is certainlyrepparttar 127918 pay-per-click engine that most people recognize. It’s also one ofrepparttar 127919 most expensive and competitive.

However,repparttar 127920 visibility of Overture is impressive, to sayrepparttar 127921 least. It providesrepparttar 127922 top two or three results to “big boy” search engines and directories like Yahoo!, Lycos, HotBot, and MSN Search. In fact, Overture claims to reach 80% of all Internet users.

Overture listings are generally found atrepparttar 127923 top ofrepparttar 127924 regular search results in an area called “Sponsored” results or sites.

Overture’s pay-per-clicks operate under one premise: whoever hasrepparttar 127925 deepest pockets and is willing to payrepparttar 127926 most gets on top.

The minimum bid is $.10, and there’s a minimum charge of $20 per month. A $50 initial deposit is non-refundable and will be applied to click throughs or torepparttar 127927 minimum monthly spend. When your account is depleted, they’ll contact you to see if you want to add additional funds to your budget.

Google AdWords

Google AdWords have fast become extremely important inrepparttar 127928 pay- per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and Teoma.

Google AdWords operates differently than Overture in a number of ways. Your click-through rate and cost per click together determine where your ads are shown, so better ads rise torepparttar 127929 top. That means no one can lock you out ofrepparttar 127930 top position.

Google AdWords are shown onrepparttar 127931 right-hand side of regular search results in a pink shaded area called “Sponsored Links.”

Because your click through rate has an influence onrepparttar 127932 placement of your AdWords ad, your ad’s title and description must be captivating and designed to pull in traffic.

With Google AdWords, there’s a $5 activation fee, andrepparttar 127933 minimum bid amount is $.05. You decide onrepparttar 127934 maximum cost per click that you’re willing to pay and set your daily budget. You don’t have to spend a certain amount per month, and you only pay for clicks you actually receive.


Another popular pay-per-click engine that is generally much less expensive than Overture is FindWhat.

With FindWhat, whoever bidsrepparttar 127935 most gets on top. The minimum bid is $.05, and they require a $25 minimum amount to open an account.

FindWhat provides results to 200 different partners, including many ofrepparttar 127936 big meta engines like Dogpile.

Lycos InSite AdBuyer

A fairly new pay-per-click program that’s displayed on both Lycos and HotBot is Lycos InSite AdBuyer.

Again, it operates similarly torepparttar 127937 way that Overture and FindWhat operate, withrepparttar 127938 top results being those who bidrepparttar 127939 most for their target keywords.

The minimum bid is $.05 with a $50 minimum to open an account.


LookSmart is a pay-per-click directory where you pay a flat $.l5 per click through. It claims to reach 77% ofrepparttar 127940 Internet users throughrepparttar 127941 partners that display LookSmart results.

Some of those partners include MSN Search,, Netscape, and AltaVista.

With LookSmart, you don’t bid for listings. Everyone pays a flat $.15 per click through, and your ranking is determined by how relevant your site is torepparttar 127942 search term, according to LookSmart’s ranking criteria. To get started with a LookSmart listing,repparttar 127943 initial investment is $29.

Other Pay-Per-Click Engines

This comprehensive site lists over 500 different pay-per-click search engines and offers individual reviews on many of them.

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