1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It's far cheaper to print in black and white.

2. Hook your prospective buyers in top line. For instance, read about SEX as it really is! Give your audience a reason to buy--Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of your writing.

4. Include your picture with a brief biography near it. People want to see what author looks like. Place it on right side if possible.

Advertising in well known magazines has a lot of advantages. First, if people trust magazine, they will be more likely to trust businesses represented there. Time Magazine, for example, is highly respected publication; putting an advertisement into their pages is sure to grab some interest and give your company a good name.

It might seem a little frivolous to run an ad in a national magazine for a small company or one that can only do local business. But there is a little known secret-- most of those well known magazines run regional editions that are only distributed throughout certain areas.