1.) Stay on topic. Opinions are generally accepted but content of items in blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, majority of your readers will be interested in content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

2.) Stay informative. If you are attempting to create impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that content is intended as an editorial.

3.) Old news is not news. While blogging every day can be a drain, it is important that information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question value of your columns.

Originally to celebrate Tournament winner as well as 2much.net's 8th anniversary, party hit a brick wall when MVC's tournament site and schedule went online.

"I was in mid-organizational frenzy when Poker site went up," said 2much Media guy Greg Jones. "That's when I saw their start time."

The Poker Tournament had always been scheduled at 8pm, said MyVirtualCard's Joshua Ungar. "But Greg thought it was a day-time thing," he said.

Jones, a poker enthusiast though not a big sports fan, imagined that as a spectator event, it would be a day time event.

Eric Matis, of Adult.com, main organism behind Webmaster Access tradeshows, finally stepped in.

"Eric saved my butt," Jones said. "He found out about Saturday night opening."

"I spoke with Fred [of Braincash.com], who told me their thing was Friday, instead of Saturday night," Matis said.

"So Saturday is all ours," said Jones. "Which is really too bad in a way since we've been looking forward to doing something with MyVirtualCard for a while now. We're friends and practically neighbours, you know?"

After JoinRightNow, main force behind this edition of conference, two Montreal-based companies have applied their weight and money behind pushing this year's Webmaster Access East conference.