Top 10 Reasons to Use a Blog to Publish Your EzineWritten by Denise Wakeman
Blogs are hottest thing going these days when it comes to marketing on Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice. 2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly content they want. 3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for massive exposure you can get. 4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format. 5. You can set up a subscription form and send emails to your subscribers when new content is added. 6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich). 7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites. 8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to article being referenced.
| | Images for your website...What is OK to Use?Written by Francisco Aloy
Pairing your website content with images sends a powerful message that text alone can't convey. Notice all virtual eBook covers and software boxes used to describe products. They are used for one simple reason: they sell more!Getting images from web is so easy, we tend to forget someone created image and should be paid for use of it. The first thing you should do when considering using one, is getting permission from creator/designer of graphic or image. You have to read user agreement carefully before using images offered by some websites. Most of time, they are free for personal use but must be purchased for business use. There are many distributors of commercial graphics and images catering to needs of Webmasters. Some come in sets of multiple indexed CD-ROM's with a searchable database. Another good source is return bin of retail computer goods stores, such as: CompUSA, Fry's and so on. I've found huge collections of commercial graphics for next to nothing because somebody opened package and brought it back for a refund. Likewise, your digital camera can be a source of royalty free images. A word of warning: You still have to get permission from owner of any commercially protected product you photograph; just because you photograph something doesn't mean you own all rights to image. When you want to get an image from web, proper way to acquire image is to use Print Screen button on your keyboard and then paste image into your favorite graphics application. In this way, you won't be taking bandwidth that doesn't belong to you. Again, due diligence on your part to get permission to use image is a must.
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