KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner, you have to remember that we aren't going to publish YOUR article for OUR customers and visitors unless it is a high quality article that gives something of value.

If you're writing articles like crazy, but getting very few of them actually published, then you might want to re-evaluate your approach. Are you making one of these crucial mistakes?

1. Poor Subject Matter: If you're going to bother to write an article, write about something that we're interested in reading about. In other words, address a problem and provide a solution. Articles that approach an old problem in a new way or with a new twist work well too -- you don't have to necessarily discover a whole new problem that no one else has ever though of before (If you discover a whole new problem and have solution you better be thinking of product creation not just an article!).

2. Write with personality: No one likes to read text books. Put a little of your own personality into your writing and make it engaging and entertaining as well as informative. If you have a sense of humor, use it. You have a good chance of being published on one of my sites if you make me giggle... Belly laughs are nearly guaranteed to be published.

3. Write for your audience: Don't send an article about value of protein in American diet to a Russian Political website or publisher of a podiatry newsletter... They don't care.

4. Write a decent sized article: I would much rather an article be a little bit too long than very short. Four hundred word articles just don't have enough meat in them. I'm not suggesting that you ramble, but you've got to give me some details if you want me to publish your piece.

5. Break up your article: Don't write your article in three long paragraphs. Break it up into smaller paragraphs with a few single lines, bullets, etc. to make it easier and more enjoyable to read. Again -- no one likes to read text books.

Well of course it requires some research, but in a slightly different way. Every single day, we have a world of information that happens all around us. With all of focus on Internet these days, we need to also consider giving our attention to other medias as well. We have television programs, we have news and radio which all bring us current and upcoming events. With news itself, there are often many ideas that can help SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about potential of developing part of your client strategy around an upcoming newsworthy event. Of course it needs to be relevant and useful to target audience. It also needs to genuinely "relate".

If at first, it does not sound that exciting, let's think about it and give you an example.

Here is a simple example.

If I were promoting a video store online right now, one of things that I might be doing would, would be to optimize a page for single search phrase "Johnny Eck." Perhaps an information or a tribute page would work.

But wait....Who was Johnny Eck, you ask?

A way back in 1932, there was a movie by Todd Browning called "Freaks" starring a man named Johnny Eck. The film "Freaks" was about fictionalized lives of physically and mentally challenged people who, in them days, were exploited in what were commonly called "freak shows". Johnny Eck just so happen to be born into this world without lower half of his body and was just one of "main actors" exploited in this rather unusual film which marked end of Todd Browning's career as a Director.

Although you may have never heard of Johnny Eck, in over 60 years you can count on fact that everyone will soon know who he is. The film "Freaks" (1932) already has a tremendous cult film following around world.

So why optimize a page for a film which is over 70 years old?

What many people may not be aware of, is that a brand new movie based on lives of Johnny Eckhardt is currently being produced. The new movie has a big budget, good script, and you can be certain that many, many people are going to plan to see this film on it's release. There's no way to predict for certain, but it'll probably be quite a blockbuster.

Simple Strategy: Optimize well and relate to audience