There is not a single day that passes that I haven't learned at least one new marketing tip, Internet trick or piece of priceless advice that will keep me in high overdrive on Information Superhighway.

More often than not, these will come from a book or informational software I've purchased.

I consider myself a fairly astute Internet marketer, but I am smart enough to know that I don't have all answers. I can learn, as well as teach. Amazing how often some small pearl of wisdom comes shining through a thirty dollar tutorial that will either make me a lot of money, save me a lot of money or conserve that most precious of commodities - time.

I'm also an online life and business coach. Have been in business for three years. As you know, marketing is one of great keys to successful e-commerce. Thought you might find these following suggestions helpful:

#1. Invest in a few online marketing courses. Learn how to use creative ways to bring people to your site. The more people better. Some experts calculate it takes 700 hits to produce one sale! So get a free web page, and include all of your products and services on your page. Then blast your page all over net!!

#2. Market your page daily with a combination system: FFA pages, classified ads, e-zines and yes even search engines--many free submissions are available with a little surfing time on your part.

Before I reveal absolute TRUTH about online success, I want you to read this quote very carefully:

Winners don't do different things, ...they do things differently! (Shiv Khera)

When I first read this quote, it didn't get much of my attention. But as I started to work on web, and my experience with Internet marketing grew substantially, I made it my success yardstick.

As you continue to read this article in it's intended logical flow, you will realize why "doing things differently" in simpler terms have SPECIAL meanings on Web.

Once you understand this concept and build your business around it, driving that new red Ferrari on streets of San Francisco will no longer be your dream. There's a lot more money to be made that way, but only if you do put in an honest effort to make it happen.

Don't worry, there's no rocket science here. In fact whole idea is so simple that an average individual can easily get hold of entire concept. And it is because of it's simplicity, technique is so easily ignored by many budding entrepreneurs.

Curious? Read on...

In part-I of this article, you've discovered undocumented truth about ailing Internet businesses. You've learned why profit potential for these online businesses have gone down immensely.You've also been told that creating a "theme" product, or service for your "niche" market is ONLY way that guarantees your success online.

Over here, we'll go a step further to find out what exactly is a theme based business, and how to successfully build it using simple down to earth techniques.

Ready? Here goes...

Okay, first let's figure out what exactly is a theme business...

For purpose of illustration, here's my definition of "theme business" in it's proper contextual meaning:

"A theme is focused on a narrowly defined business idea, or concept that takes birth by identifying a human need in an existing market."

I've been asked by many entrepreneurs following question repeatedly:

What makes a successful business online?

And here's my answer... "Create a theme based niche business"

But how? ...Easy! I advise you to go through these steps...

- Find a targeted niche market -- where you can find a gap - Figure out what your potential customer wants - Develop a product keeping in view her needs, and then - Offer it to her

Done! You're now on your way to create your own theme based niche business. Market it aggressively.

And here's my 7 points foolproof checklist to justify what I say: