Top 10 Little Used SEO Strategies

Written by Lewis Leake

There are millions of web sites trying to get listed inrepparttar top 20 to 30 spots onrepparttar 141302 major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.

One way to do that would be to do a search on Google, Yahoo or MSN usingrepparttar 141303 keywords that someone would use to find your website. The key then would be to advertise onrepparttar 141304 top web sites. Now advertising on these top spots would probably be very expensive.

If you don't want to spend any money, you could userepparttar 141305 ten seo strategies listed below. Remember though, some of these strategies may not apply to every web site.

1. Askrepparttar 141306 web site owner if they would like a free ebook to give away to their visitors. You could have them link to your web site to downloadrepparttar 141307 ebook or include your links inrepparttar 141308 free ebook.

2. Write an excellent article review of their web site, products or services. Then publishrepparttar 141309 review on your web site. Emailrepparttar 141310 web site owner and tell him or her about it. They may link to your web site so their visitors can read it.

3. Submit content to their web site. Write articles and include your links inrepparttar 141311 resource box. If they are published, you'll get a link back to your website which will help your search engine ranking.

Your Search Engine Optimization Strategy: Make Love, Not War

Written by Scott Buresh

When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.

Adversarial Optimization Methods

Service providers who have this “adversarial” philosophy will tell their prospects thatrepparttar formulation of a search engine optimization strategy is much like a high-stakes game of chess. It’s an “us vs. them,” “winner-take-all,” and “every man for himself” mentality. It’s also rooted largely in technology – under this philosophy, success is defined as unravelingrepparttar 141214 latest search engine algorithm to find new optimization methods and exploiting its technical aspects for immediate benefit.

The underlying premise of this search engine optimization strategy is that you must use optimization methods that trickrepparttar 141215 search engines into showing a website predominantly inrepparttar 141216 results sincerepparttar 141217 site isn’t currently offering attributes thatrepparttar 141218 search engines consider valuable. The primary benefits of this approach are that it doesn’t require much work onrepparttar 141219 part ofrepparttar 141220 client and that results can be realized more rapidly. These qualities both stem fromrepparttar 141221 fact that there isn’t a large amount of additional content needed, nor are there many wholesale changes to make torepparttar 141222 website when using such optimization methods.

While this is notrepparttar 141223 methodology that I recommend, it is a valid – albeit potentially volatile – search engine optimization strategy.

Partnership Optimization Methods

Those who view search engines as partners have a very different search engine optimization strategy. These service providers embracerepparttar 141224 idea thatrepparttar 141225 attributes and optimization methods that give a website high rankings in search engines are, by and large,repparttar 141226 same ones that makerepparttar 141227 site more valuable to website visitors and potential customers.

This theory makes sense. Every search engine needs to return results that their users find to berepparttar 141228 most relevant and useful. If search engine R&D people operated in a vacuum, they would probably find their market share rapidly diminished while they lamented about how “people are stupid”. This means that each ofrepparttar 141229 major search engines spend endless research dollars to determine exactly what it is that search engine users find valuable, and each has a high stake inrepparttar 141230 results ofrepparttar 141231 research. No search engine marketing or web design firm hasrepparttar 141232 resources or motivation to conduct studies of this magnitude. It is, therefore, highly advantageous to userepparttar 141233 findings of these studies, deduced from common algorithm traits of multiple search engines, to improve your search engine optimization strategy and website.

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