Top 10 Blog Writing TipsWritten by Patsi Krakoff and Denise Wakeman
Most of "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market. 1. Write with reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them. 2. Make it valuable and worthwhile. Don’t waste people’s time. If you don’t have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book. 3. Proof-read for typos and glaring grammatical errors. You wouldn’t go out of house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff. 4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks. 5. Keep it lively, make it snappy and snazzy. Even if you aren’t a natural born writer, you can write for your blog. Just write like you’re speaking to your friend…or to yourself! Remember though, get to point quickly. Keep in mind journalist’s rule of 5 W’s in first paragraph: who, what, why, when and where. 6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog. 7. Use keywords often. This will help you stay on purpose, and search engines will love your blog. Your rankings will go up. This is one of reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, more consistently you will deliver messages that are on target. And more often your keywords show up, better your search engine results.
| | 10 Nifty Ways to Prolong Your Visitors at Your AWebsiteWritten by Kim Beardsmore
Increasing length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors.1. Offer a free ebook that's published right on your web site. They would have to stay at your web site to read it. 2. Give your visitors a different free bonus for each link they click-through on your web site. Example: "If you click on this link you'll get a FREE course!" 3. Make your content into a story format. They will want to keep reading to find out what happens at end of story. 4. Offer a search option on your web site. People will stay longer because it gives them option of searching through your web site using keywords. 5. Provide a chat room on your web site. They will want to chat with other people that are interested in subject. 6. Write your content so it attracts their five senses: sight, sound, touch, smell, taste and feeling. Of course you cannot directly appeal to all five senses but you can through descriptive words. If you use lots of adjectives to appeal to imagine sucking on a freshly cut lemon, you will evoke a strong sense of smell and taste in every reader who has eaten a lemon. Use plently of adjectives. They will stay focused on your web site and block out other distractions.
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