Marketing: Tooting Your Own Horn

Tooting Your Own Horn

Written by C.J.Hayden

"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make repparttar

dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of repparttar 120504

time,

only people aware of these significant events are repparttar 120506

individual you are speaking with and you. We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there's boasting to be done. Below are some examples of occasions for informing repparttar 120507

media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special: * Winning an award or competition * Being elected or appointed to office in a professional or civic organization * Obtaining an important new client or contract * Giving noteworthy service to an existing client * Opening or relocating your office * Expanding to serve a new market * Offering a new product or service * Launching a new or redesigned web site * Publishing repparttar 120508

first issue of a newsletter * Reporting an invention or discovery * Expressing a unique opinion on a topical subject * Being selected to speak at a major conference * Completing a survey or study * Having an article, white paper, or book published * Getting a mention in repparttar 120509

news * Landing an interview on radio, TV, or a live chat When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or e-mail. Include a copy of any item referenced in your letter, or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy of repparttar 120510

program, or mention repparttar 120511

conference web site.

19 Ways To Attract Higher Paying Clients

Written by Catherine Franz

Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.

Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable.

Whenever I am asked by a independent profession how to get a client to pay more money, repparttar first answer tends to be "you can't." It is very difficult to raise your rates with your existing clients. You generally need to find new, higher- paying clients.

1. Equal stature. People usually take repparttar 120503 time to listen to people who are just as important as they are. Are you on their listening level? Dress repparttar 120504 way they do, even if you deal with them only over repparttar 120505 phone. Speak in their language. Show repparttar 120506 same type of authority and posture. Avoid jargon and words they aren't familiar with, yet use ones that they are. Talk across or equal not down or up. Take control of repparttar 120507 relationship. This may seem to aggressive, however, this is repparttar 120508 way you raise yourself to their equal.

2. Thoroughly know their challenges and what solutions your service/product provides.If you can't relate to their "world" then they will not let you in. They are proud of their "world" because they made it so.

3. Be friendly with all those that surround them. Administrative secretary, receptionist, any of their gatekeepers. Yes, they will report about you on your behavior.

4. The higher repparttar 120509 ladder you go, repparttar 120510 more likely they will be a visionary. This means they are more concerned about repparttar 120511 future and will talk and think in those terms. Visionaries are not price sensitive so don't even place that on your radar screen with them. Know what their visions are, support those visions in any way you can. If you have a product or service that can make their business better, you will have a sale. Remember though, it's their perspective of "better" and not yours.

5. The higher you go, repparttar 120512 more they expect in great service and additional services outside repparttar 120513 scope of what you provide everyone else.

6. ALWAYS keep your promises before an after repparttar 120514 sale and they will keep repparttar 120515 relationship. Break it once, yes, usually just once and you're history.

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