FACT: eBay’s Gross Merchandise Sales (GMS) 2003 - GMS, total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from $15 billion reported in full year 2002

FACT: Over 79 million times a day, eBay users find products and brands of their choice.

FACT: In final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from previous quarter.

(Exerts from January 21, 2004 - eBay™ Inc. Announces Fourth Quarter and Full Year 2003 Financial Results.)

When I read 2003 Financial Results, first thing I thought of is ‘what a lot of traffic’.

Think about it 79 million times a day people are looking at eBay site for products or services.

And if you think anything like me … next thought would be, ‘can I drive some of that traffic to my site’

The answer is YES!

This scenario is ‘norm” in an auction.

• Seller lists item • people visit auction • some make bids • highest bidder wins (one winner) • product sold and delivered

Question: What happens to all people who visited auction and didn’t bid or bid and didn’t win?

Answer: Lost Revenue, Lost Opportunity

It doesn’t matter what kind of service or product you are selling or decide to sell. There are TECHNIQUES that can help you DEVELOP constant flow of traffic, SALES and GENERATE LEADS.

Submit your site to 1,000,000 search engines and directories for $19.99. Sounds too good to be true. Well it is! 90% of submissions sites are a waste of money.

It’s a common fallacy that you need to submit your site to search engines on a regular basis.

Once your site is part of an index such as Google there is no need to re-submit.

If only part of your site is listed, then check your navigation structure and consider adding a sitemap.