To Use or Not to Use: Spot Colors or Process Colors or Both???

Written by Kay Zetkin


It’s no laughing matter when talking about color printing projects… There are things to be considered and topping it all isrepparttar cost for a color printing project. Indeed, budget plays an essentila part in deciding whatrepparttar 136726 printing method andrepparttar 136727 specific design elements that need to be applied inrepparttar 136728 layout.

Most color print projects use either sport colors or porcess colors. It’s quite general knowledge that a couple of spot colors cost less thatn four-color or process color printing. Still, when you are inclined to use full-color photos,repparttar 136729 only option you can have is that of process colors…Meanwhile, some full color printing projects need to use both process color s and spot colors to finishrepparttar 136730 print job successfully.

Do you know how to identify when to use spot colors or process colors? Or when to use both? It would save you from a lot of rejects and wasted budget when you know which is more suitable to use.

It is ideal to use spot colors, like Pantone Matching System (PMS) colors when: -your printing job has no full-color photographs involved and requires only one or two colors. This includes one spot color and black. -your publication needs a color or colors that can’t be accurately reproduced using CMYK inks. This may berepparttar 136731 color matching for your corporate or logo color. -there is a requirement of one specific color to be printed over multiple pages consistently. -color printing is over a large area, like poster or banners, since spot color inks provide more even coverage on this aspect. -the printing project needs more vibrant colors than what CMYK inks produce. -there is a need for special effects like metallic or fluorescent spot inks.

The Dos and Dont's of an Elevator Pitch

Written by Jennifer Guinan


The dreaded question: "What exactly does your company do?" It's a simple question, but do you find that every time you answer it you give a different answer?

One ofrepparttar first steps in positioning and branding a new company is to craft an elevator pitch. Simply put, an elevator pitch is a clear, compelling description of your business that is short enough to be understood--by your mother no less--inrepparttar 136725 time it takes to ride an elevator. That's about 60 seconds or 150 to 225 words. This is not an easy as it sounds. To do it well requires a great amount of thought, strategizing, and finesse.

Here are some quick Dos and Don'ts:

- Do start with a hook: what is most compelling about your story?

- Do show how you solve a problem. Too many companies offer a solution, but never identifyrepparttar 136726 problem they are solving?

- Do briefly describe what you sell but don't kill them with details at this point.

- Do tell them who you are: who is behindrepparttar 136727 company and why you will succeed. (Got a great advisory board? Mention it.)

- Do briefly describerepparttar 136728 target market: who it is; what industry; how big.

- Do mention how you will get revenue.

- Do note your competitive advantage be it intellectual property, distribution, partners, or whatever.

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