To Sell to a Woman, You Must Understand the Woman

Written by Lisa Lake

The hand that rocksrepparttar cradle isrepparttar 127426 hand that rulesrepparttar 127427 world. Truer words have never been spoken, especially when we considerrepparttar 127428 progress that women have made in society. Their hands no longer stick to rockingrepparttar 127429 cradle, but they still rulerepparttar 127430 world.

If you are to succeed in marketing a product or service, you must remember that women control 85% of all purchases. Marketers need to consider that there are certain innate differences between men and women.

Keep these ideas in mind when targeting women in your marketing strategies:

* Women spend a higher percentage of time thinking about others, whether it be their children or their boyfriend. Women will agonize overrepparttar 127431 perfect gift. Women buy toys and school clothes forrepparttar 127432 kids. Where men do their Christmas shopping on Christmas Eve, Women may start as early as September.

Why do women go to all this trouble? Because they love to buyrepparttar 127433 right thing. Let them know that you haverepparttar 127434 right thing!

* Because women are doingrepparttar 127435 buying, for themselves as well as others, you have to figure out what woman want. Mel Gibson had to learn that lessonrepparttar 127436 hard way, but it isnít too complicated.

One thing to consider is that women will usually purchaserepparttar 127437 more attractive product ifrepparttar 127438 quality is as high as a competitorís product. Women have a keen design sense and often value form as much as function.

Hardcore Sales Vs. The Relationship Part III: Tips and Techniques For Relationship Selling!

Written by Wild Bill Montgomery

Here we are, atrepparttar final chapter so to speak. Today, lets talk more on how you go about utilizingrepparttar 127425 potential for "Relationship Selling".

You know I've done this myself more times than I can count. When people point outrepparttar 127426 obvious to me, a little alarm goes off inrepparttar 127427 back of my head saying "You knew that"! Sometimes it'srepparttar 127428 most obvious things you overlook. So, when that little voice says that to you, just think right back, "Well, why didn't I use it then"?

I started last week with a couple of tips which we'll recap quickly and then move on to some more Tips & Techniques for Relationship Selling.

Steer clear ofrepparttar 127429 "I'm here to sell you something" approach. Sincerepparttar 127430 beginning ofrepparttar 127431 Television era, people have been trampled with Sales and Advertising. Most will shut you down before you can get ever get started.

See yourself as a guide if you will. You're there to assist and lead them to their final destination, your product or service. You are there to help them, not sell them!

Don't vocally paint yourself into a "What's it gonna be?" corner. If you use direct sales or hard persuasion techniques that's exactly what it comes down to, and you better be prepared!

Remember, "Relationship Selling" is not something you turn off and on like a light switch. It's a way of life. Although we are focusing on your business here,repparttar 127432 theories behind Relationship Selling can apply to all facets of your life.

Go in withrepparttar 127433 client, not after a client. If you enterrepparttar 127434 relationship assuming that they are already a client, you'll be less apt to try and sell them, and more apt to building a relationship.

Moving onward and upward....

Often "Relationship Selling" starts in social settings. People used to ask me what I did, an I would answer abruptly "I do freelance Perl Programming and Web Design onrepparttar 127435 Internet". So what's wrong with this picture? The easiest way to show you, is to answer it againrepparttar 127436 right way. "We provide small businesses with low cost alternatives to expensive Internet development". Ok, which sounds better? I hope you said number two. If not you have a lot of work in front of you. Rule of thumb: Never tell that what you are, tell them how you can help. In this case, I have aligned myself withrepparttar 127437 small business person, who is my target market, but atrepparttar 127438 same time, I have expressed that I am helping, not selling.

Did you notice that I didn't use any technical terms or words that are difficult to understand. Dump allrepparttar 127439 techno-garbage and those terms that nobody really gets. If you're using them because you think you are impressing them, welcome torepparttar 127440 real world. It's called "Frustration". How would you enjoy spending lunch listening to somebody and not understanding half of what they say. Oh yea, I'm buying your thingamajigger...

Listen to your prospect. The more they say,repparttar 127441 better you can anticipate their needs and wants. Most often their needs and wants are two different things. Their needs are their bottom line, while their wants are top ofrepparttar 127442 line. Don't try to sell them what they need, make it clear that you can give them what they want, how they need it.

When using Relationship Selling stay away from "Power Words". You have phrases like "productivity", "competitive advantage", "your bottom line" and on down torepparttar 127443 hard sale oldies like "MAKE MONEY NOW", "Revolutionary Product" or even "Sensational New Offer". These power words have their place in advertising headlines, but not here.

Cont'd on page 2 ==> © 2005
Terms of Use