You hop on internet only to find yourself being pulled in so many different directions that you don’t even know which way is up. Yipes! How do you go about filtering through masses of come-ons?

Here’s one… “Fabulous Income Immediately with Little or No Work!” Ooooh, goody!

I must admit, these ads appeal enormously to greedy, lazy parts of my humanity. Fortunately I, like most of you, know that there is no such thing as being paid just for showing up. And you don’t have time or money to lose…

So just how DO you proceed?

Rule 1 – Don’t waste your energy and money with multi-level marketing outfits. These are ones with a forced matrix recruitment and pay-out system.

Now I’ll be first to admit that there are some very reputable MLM companies out there. Some of them are Fortune 500 Companies and some rank high on New York Stock Exchange and trade heavily on NASDAQ.

However, just because company as a whole is making money doesn’t necessarily mean that YOU will make money. Too many of us have learned that hard way.

THE MAJOR DRAWBACKS TO MLM COMPANIES

Here are some obstacles I encountered, which finally led me to abandon MLMs for good.

• MLM structures have a bad reputation. That’s just way it is. Whether company deserves poor reputation or not is hardly point. The fact remains that you are working against widespread skepticism. (“Is this one of those pyramid schemes?”) You’re trying to swim upstream. Not wise.

• There is always a monthly purchase you are required to make, so you’re losing money from day one. (Many companies try to deny fact that there is any “requirement” to purchase anything. They conveniently sidestep fact that you aren’t eligible to earn any money unless you are making a monthly purchase.)

• It takes several “recruits” to just break even. And no sooner do you add one than another one bails out. It is a sl-o-o-o-o-w grow.

• Your eventual income directly hinges on efforts of other people. Talk about giving away your power!

• Many MLM or forced-matrix structures are unstable and short-lived. The term “fly-by-night” springs to mind.

Persuasive Writing

1. Headlines. Questions are great attention-grabbers. "How Much Can You Make This Year?" will get more readers than "Make More Money." Paint a picture in seven words or less, if you can. "A Thousand Dollars Fell Off My Table," might lure them in. Titles like,"10 Ways To..." or "Avoid These Six Mistakes When..." or "How To..." are popular too.

2. Description. Most article banks require a description, which lets reader know what article is about, so you get readers who are actually interested in topic. The second purpose is to make them want to read your article. Try hinting at things and leaving reader wanting more: "If you're making these errors, you're losing money every day. Learn to avoid most common optimization mistakes."