To Hype Or Not To Hype....That Is The Question

Written by Michael Lemm

OK...before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quiterepparttar contrary....I hate it. (you out there Jay? LOL)

You knowrepparttar 141042 type. "Make a million in your underwear"...."100,000 with no selling and no sponsoring"...."we build it for you"...yada yada.

But....why do we see so much of it? I don't think you can just shrug it off to "they don't know any better"....or "their values are lower". It's too prevalent. In fact some so called "gurus" teach it! You know ...repparttar 141043 "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.


Well....I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all ... anything goes ... advertising stage (not hard to find unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).

I also continued my normal "tell it like it is" .... "this isrepparttar 141044 real truth" marketing habits in my usual locals.

What happened?

To my dismayrepparttar 141045 hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach receivedrepparttar 141046 usual steady but not "massive" performance.

The results? (pay attention'srepparttar 141047 moral ofrepparttar 141048 story)

The folks who became customers and sub-agents fromrepparttar 141049 honest upfront approach....were much fewer in number BUT more solid! The customers were loyal users and offered referals. The sub-agents actually graspedrepparttar 141050 concept that you have to sell product to earn income (hey Junior, it's called Network Marketing .... not Network Recruiting ... for a reason. Duh!). Plus those they recruited were brought in underrepparttar 141051 "honesty" label too....and were taught to sell also.

Speaking Out.......

Written by Michael Lemm

I'm sorry...but I just can't hold this in anymore. At risk of upsetting a few of you, which I honestly don't want to do, I have to stand up and speak out.

SOME of you need to hear some facts of network marketing.

Looking at much of what is posted onrepparttar 'Net (and that includes in sometimes)... I just have to shake my head.

Enthusiasm is fantastic...but not if it is wasted on smoke & mirrors.... or flavor ofrepparttar 141041 month.... orrepparttar 141042 latest greatest new launch...or all hype no substance.... or dicey legal getrepparttar 141043 idea.

PLEASE put some effort into your due diligence BEFORE you jump in with both feet.

Check out:

* Legal viability (is product/service sold torepparttar 141044 general public.....or is repparttar 141045 majority of income soley derived from recruiting and personal use)

* The Company (are they credible, financially stable, well managed, affordable, ethical & honest, experienced?)

* The product (is there one and will people really want it...atrepparttar 141046 price it's sold for?)

* The costs (are they reasonable....or are you paying high sign-up fees, annual renewal fees, recurring marketing &/or tool &/or training fees.....a black hole? Can you "get others" to payrepparttar 141047 same thing?)

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