To Hype Or Not To Hype... That Is The MLM Question

Written by Michael Lemm

OK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quiterepparttar contrary... I hate it.

You knowrepparttar 122455 type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We build it for you"... yada yada.

But why do we see so much of it? I don't think you can just shrug it off to "they don't know any better," or "their values are lower." It's too prevalent. In fact, some so called "gurus" teach it! You know,repparttar 122456 "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.


Well, I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all, anything goes advertising stage (not hard to find, unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).

I also continued my normal "tell it like it is," "this isrepparttar 122457 real truth" marketing habits in my usual locals.

What happened?

To my dismay,repparttar 122458 hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach receivedrepparttar 122459 usual steady but not "massive" performance.

The results? (Pay attention,'srepparttar 122460 moral ofrepparttar 122461 story

The folks who became customers and sub-agents fromrepparttar 122462 honest upfront approach were much fewer in number, BUT more solid! The customers were loyal users and offered referals. The sub-agents actually graspedrepparttar 122463 concept that you have to sell product to earn income (hey Junior, it's called Network Marketing, not Network Recruiting, for a reason. Duh!) Plus those they recruited were brought in underrepparttar 122464 "honesty" label, too, and were taught to sell also.

More On MLM Lead Generation

Written by Michael Lemm

A few more brief comments on MLM lead generation....

1. The quality ofrepparttar lead source is only one factor.....important but not as much a contibutor as "you". You arerepparttar 122454 determiner ofrepparttar 122455 real success with any lead source. That's why peoples experiences vary so much.

2. Success with leads is most about numbers, time, & "you". Sufficient numbers, followed consistently over time (minimum of 6 months), & applying a disciplined method of follow-up will show results with most any lead source.

3. A quality generic lead source is a good thing (must be pre-qualified, 48 hrs old or less, non-shared, & exclusive to warrant quality label). Company generated specific leads are a better "good thing". Generating quality leads yourself isrepparttar 122456 best "good thing". Doing all 3 isrepparttar 122457 "really best good thing". Everything else is a waste.

I'm sorry but comments like "I tried a batch & they didn't work" (insufficient numbers & time)....."they sucked" (absent detail on your contact/follow-up method, numbers & time).....etc. don't really support a position very well.

Understand that there really are only a very few legit quality lead sources (private generators not available to general public) that allrepparttar 122458 quality leads programs use to some extent. Plusrepparttar 122459 quality leads programs will also generate their own leads too as a major part of their "program".....AND give yourepparttar 122460 ability to dorepparttar 122461 same thing. So actually there's not a lot of difference betweenrepparttar 122462 top lead programs....and there are very few of them.

Cont'd on page 2 ==> © 2005
Terms of Use