Huge Free Exposure With a Sweepstakes
Offering potential customers a chance to win a prize, gives them a powerful incentive to visit a site. Create a non-cash prize, aiming to fulfill their true passion or interest.
By Bruce Scher
When I hear or read words sweepstakes, I immediately think of that major publishing clearinghouse. Which is proof that this kind of marketing is working on me, if I remember their name, and Iíve never ordered any magazines from them. But, contests and sweepstakes arenít just for big boys and girls. They produce massive amounts of traffic, are easy to run, and free for any small business to implement.
The great lure of contests and sweepstakes is giving a customer a reason to visit a site. When a customer sees a chance to win a prize just for clicking on a website, their programmed to reason, Ēif I donít enter, somebody else will win.Ē
And donít forget another reason people enter. Contests and sweepstakes offers are fun, and consumers want a little excitement while working web. For additional free tools see my earlier article, ď12 Free Tools For Starting a Home Business With No Money,Ē request a copy at email address below.
6 Steps to Running a Successful Sweepstakes
The prize you offer should be related to your site. Chances are better that your visitor will be interested in your prize and your site if they are one and same. Make prize significant, since it only costs you a fraction of itís worth, bigger value to customers, more likely they will enter sweepstakes.
2) Easy to Enter
There are two types of promotions you are run, a contest or a sweepstakes. A simple
contest requires entrant to provide an answer to a question, and answer is easily found on your website. A sweepstakes is a random drawing, a little easier, because contestant doesnít have to search your site for answer. And, most importantly these days, because of spam, ask them if you can email them in future about special promotions, donít assume you can.