A few days ago, a member of one of my affiliate program downlines contacted me with this email:
'I've been promoting this product for nearly 5 months now and I haven't sold anything. I've tried everything you can think of! I'm about ready to give up. Do you have any suggestions?'
After looking at his website and a couple of his ads, I wrote back with a simple question:
'Did you buy product yourself?'
His answer: No.
Maybe I'm coming from a biased point of view (as his affiliate sponsor), but to me, it was obvious that he didn't know product very well.
Most people don't want to believe it, but one of best ways to sell an affiliate product is to *buy product*, use it, and then provide a personal testimonial (assuming it deserves one, of course).
'But that costs money!' some people moan. Yes, it does; but so does wasted advertising dollars and effort. You're in business, remember? The phrase, 'you have to spend money to make money' is well-known for a reason: it's true.
Oh, you don't have a spend a lot; that's beauty of Internet. But think of it this way: why should your visitors buy a product that you wouldn't buy yourself? Investing in product gives you several advantages that you can use towards making more sales ...
* You'll have first-hand knowledge of product or service, and can answer most questions that come your way.