'I've been promoting this product for nearly 5 months now and I haven't sold anything. I've tried everything you can think of! I'm about ready to give up. Do you have any suggestions?'

After looking at his website and a couple of his ads, I wrote back with a simple question:

'Did you buy product yourself?'

His answer: No.

Maybe I'm coming from a biased point of view (as his affiliate sponsor), but to me, it was obvious that he didn't know product very well.

Most people don't want to believe it, but one of best ways to sell an affiliate product is to *buy product*, use it, and then provide a personal testimonial (assuming it deserves one, of course).

'But that costs money!' some people moan. Yes, it does; but so does wasted advertising dollars and effort. You're in business, remember? The phrase, 'you have to spend money to make money' is well-known for a reason: it's true.

Oh, you don't have a spend a lot; that's beauty of Internet. But think of it this way: why should your visitors buy a product that you wouldn't buy yourself? Investing in product gives you several advantages that you can use towards making more sales ...

* Pull Reader in * Introduce Product * Explain Product's Significance * Tell Reader to Make a Purchase

--------------------------------- Pull Reader in ---------------------------------

To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Then, tie this grabber in with rest of your copy.

--------------------------------- Introduce Product ---------------------------------

What is product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.

--------------------------------- Explain Product's Significance ---------------------------------

What will it do for me?

By writing your own copy, you can directly target your unique audience. Make most of this opportunity! Clearly explain how your readers will benefit from this product.