To Build or Not to Build: A Website Cost AnalysisWritten by Matthias V. Pupillo
Not having a website for your business cost you more than having one built by a web designer. In every sector of business, there is a competitor that has a website. It may not be flashy or very good, but if they have a website and you do not you loose. A website brings a degree of professionalism to a business in a way that nothing else is able to. A website enables you to charge higher prices thus increasing profits because of professionalism presented. Without a website you must incur added cost of extra sales force. The money made by having a website for your business will always out way cost of having a website built by a professional web designer.
The business lost to competitors is one of largest expenses of not having a website. Customers like having 24 hour access to a company. It makes them feel more informed and more secure about their business decisions. Your competitors with websites are stealing customer after customer from you, and doing it for a very low cost. In order to stay competitive your company must reach more customers for less money than your competition. A website is a must have to stop losing money to people who are in same industry.
What is difference between a large law firm and a one person ambulance chaser? Professionalism. The large law firm usually has large libraries, a large staff and large everything. The aura of professionalism makes people willing to pay more to large firm. A website gives ambulance chaser ability to present image of a large, professional firm. A professional website can make difference between people choosing your business or going with your competitors. Thus, even ambulance chaser, can obtain just as many customers because of a professional website. The lost revenues that an unprofessional looking company has because of their image are a good example of why it cost more not to have a website than is does to build one.
Is a Web Site Builder Right for You?Written by Joe Duchesne
A web site builder can be a real life saver to someone without advanced HTML knowledge or tools. Web site builders allow a relative newbie to internet create a professional website in very little time. How can you know if using a web site builder will meet your needs? Here are some things to consider...
Do you need a unique, one of a kind website?
Almost all web site builders restrict you to their premade templates. Because of this, there is a risk that your website will look like other websites on internet. For many businesses, this is not important. With millions of websites out there and billions of potential eyeballs visiting your site, only way a template is a real risk is if your competitor is using very same web site builder system and chooses very same template as yours. Still, for some business owners, a unique template is important. If a unqiue template is very important to you, you may need to consider services of a web designer instead.
Do you plan to make lots of changes to your web site?
One of strengths to a good web site builder is fact that you can make changes to your website yourself without needing a web designer's help. For instance, if you own a retail store and your stock changes regularly, you may want to change your stock online to reflect what's new in store. With a web site builder, this is easy to do. Without a web site builder or a good content management system, making changes will usually involve website maintenance costs for your web designer to go in and make necessary changes. At so much per hour, and lots of changes, this can add up to a significant expense at end of year.