The title you choose for your tips booklet can be difference between a product that sells well and one that doesn't.
In every powerful title or headline is a "hidden code" that is actually a generic formula to get attention and create desire in buyers mind. This is part of formula commonly used in advertising.
A - Attention I - Interest D - Desire A - Action Example:
The book "How to Win Friends and Influence People" by Dale Carnegie first published in 1936 has sold over 10 million copies worldwide. His other book "How to Stop worrying and Start Living" has also sold steadily both of which use formula "how to...and..." effectively for both book titles and in mail order advertising campaign.
Generally titles that have an emotional appeal and solve a common problem tend to do extremely well.
"Think and grow rich" by Napolean Hill and "The lazy Man's Way to Riches" by Joe Karbo have sold millions of copies simply by appealing to emotions and providing a solution to a common problem.
Another type of title that tends to do well is what is known as "teaser" title. "What your............isn't telling you"
A majority of people tend to buy tips booklets after they have experienced a problem. The demand for booklets that are targeted towards problem prevention tend to be least popular from a selling point of view.
Many people are unconcerned with particular health problems (Asthma, allergies, diabetes etc) until they experience problem on a personal level and title "How to Live with your....... " or "12 Tips for Coping with....." has a greater selling potential than title "How to prevent ......."