A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on cover. While some long titles have succeeded, usually shorter, better.

A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of cover. Dan Poynter, author of Writing Nonfiction, says, "The package outside sells product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Include your topic, your subject and use book's benefits in your sub title if possible. Here's your ten tips for titles that sell:

1. Create impact for your title-check out print and radio ad headlines. Check out other authors' titles on bookstore shelves. Your title must compel reader to buy now.

Which title grabs you? Elder Rage or Caregiving for Dad?

2. Include your solution in your title. Does your title sell your solution? Make sure it answers question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy. Readers want a magic pill. They want to follow directions and enjoy benefits title promises. For example, 1001 Ways to Market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

First, you have to create your content. Then you have to organize it. Fortunately, there are plenty of great tools online you can use and don't require you to clog your computer with more software.

Best of all, each of these tools is absolutely free to use.

Here are five tools you can use to help you with your newsletters and articles:

1. Newsletter Template Formatting your newsletter will probably give you more headaches than anything else.

You want to make it easy for your readers to read, and you want it to look professional when you send it out.

This site solves problem. All you have to do is select parts you want to include in your newsletter, cut and paste elements, and hit submit. It will completely format your newsletter for you, and you can even get some great tips and resources to help you with your newsletter.

http://www.ossweb.com/ez-ezine-template.html

2. Email Formatting Utility Ever gotten a really great forward in your email you wanted to use, but it was too time consuming to take all of >> out of it?

You don't have to do that anymore. This email formatting utility will strip any unecessary tags for you. You can also use it to format your newsletters and emails to right character count.

http://www.jbmckee.com/formatit/index.htm

3. Article Formatter Ok, I admit it. Before I found this utility I used to cut and paste my articles into my word processing program just so I could get a word count.

Now you don't have to do that. Not only will this online tool give you a word count, it will also format your articles in an attractive format for submission.