DO THINGS RIGHT OR DO THE RIGHT THINGS?There’s a difference between doing things right and doing
right things. Which do you think is most important? Is it more important in your homesbased internet business to make sure you do things right or is it more important to make sure you do right things? Before answering this question take a few minutes to think through difference.
Doing things right means dotting all I’s and crossing all T’s, making sure every procedure and function is carefully followed and everything is well organized. As one of my uncles used to say, “if a job’s worth doing it’s worth doing right.” Another expression often used is “a place for everything and everything in its proper place.” Make sure you organize, make sure you don’t forget any application, and make sure you follow through diligently.
Well, I’m here to tell you that you can do things right and totally miss mark. How so? It’s like example given by Stephen Covey in his popular book, The Seven Habits of Highly Effective People. Covey relates a story about a company that was hired to clear a path through a jungle. They prepared well in advance, making sure all tools were in good repair and even making provision for specialists to accompany team to keep blades on tools sharpened on a regular basis. There were cooks and dieticians to ensure crew was provided nourishing meals so their strength would not give out. Mathematicians were hired to calculate how much work cold be done each day in order to provide an accurate estimate of completion date. They were doing things right.
Then someone climbed a tree and looked around and said, WRONG JUNGLE. The lesson? You can have all your ducks in a row and operate a business with absolute precision. You’re doing things right. Problem is you’re doing wrong things. And if you keep doing wrong things, accurate and precise as they are, you won’t achieve desired results.
It’s same way with every aspect of life, including operating an on-line work-from-home business. Too many people spend all their time organizing their office, creating all kinds of email folders, and following every suggestion they read in precise detail, fully believing that this kind of precision will bring success to their endeavor. They have no time left to analyze their business plan to see if they are doing right things, selling right products based on their own skills and interests, or promoting right services based on what they are passionate about. So they settle for something they’re not really interested in thinking that organizational factors will compensate for their lack of passion and they will still be successful. Not so. You can’t sell any product or any service unless you are fully convinced of its value. You might think you can, but your lack of enthusiasm will be evident in ways you do not even realize.
