Tips to Grow Your BusinessWritten by Paulette Ensign
You are sitting on a goldmine with your business. Beyond whatever your current services and products, you have more at your fingertips than you might realize. Here are ideas to grow your business to that next level. 1. Create an informational tips booklet as a marketing tool, a new source of revenue, or both. Do this by using information you have given your clients year after year in other formats. 2. Write out those 'sound bites' you are forever telling your clients and audiences. Once you write them out, organize tips into most likely categories for your specialty. 3. Consider different formats that manuscript could become. You can print it as a booklet, record it as an audio or video tape, develop it into daily reminder cards, use a tip per day on a calendar, just to name a few of many possiblities. 4. Map out how you want to distribute each of products you chose from above list. Some will be through publicity excerpts in print publications. Others will be sold direct in large quantity. You may even license reprint rights for very large quantities.
| | Swapping Marbles: How to Get a Top-Notch Site Without Paying a DimeWritten by Stefene Russell
My father is a lawyer, and a good number of his clients are plumbers, plasterers and car mechanics. When they get in trouble, they call my father, because they know that he will rescue them in their hour of need-and they won't have to pony up their rent money for legal fees. My father trades his legal services for drywall, wiring and car repair, and with a nearly 200 year-old- house and a car that's not far behind, he puts that labor to good use.Though "barter and trade" sounds like a medieval concept, it's actually a very common occurrence, even in big corporations. Huge dot-coms often swap ad banners with restaurants and sports promoters, who supply them with event sites, gift certificates, and "shwag" for contest giveaways. Most of small business owners I know have been a little squeamish about dipping into barter and trade pool, unless they're massage therapists, naturopaths or Reiki practitioners (until insurance companies cover alternative healthcare modalities, these friends will be forced to get creative with their compensation, whether they want to or not). So what does this have to do with websites? Plenty. I know many webmasters and mistresses who have swapped their services for hypnotherapy sessions, vintage clothes, horseback riding lessons
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