Tips on Using Constant Contact to Create Your Company Newsletter

Written by Dina Giolitto


If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter.

First things first: gather up some subscribers!

Before you do anything, placerepparttar subscriber sign-up box on your website, and anywhere else that your portfolio is displayed online. You can’t send out a newsletter if you have no subscribers! Byrepparttar 100575 time you’re finished learningrepparttar 100576 Constant Contact ropes, you’ll have atrepparttar 100577 very least a handful of interested readers—but hopefully, more!

Make your visitor sign-up form as simple as possible.

You’ve already lucked out once because someone took time out of their busy day to pay attention to you. The worst thing you can possibly do now is make them work to become a subscriber. To simplifyrepparttar 100578 process, go to Constant Contact's More Features section where you can "Customize Your Visitor Sign-Up Form." Other than their Name, Company Name and State, uncheck allrepparttar 100579 contact information boxes. You can always take down their information later, if they decide to become an actual client.

Write and/or collect your articles ahead of time.

If you’re a writer, you’ll hopefully have some decent material of your own on hand, saved onto your hard drive. If you don’t have any articles, now would be a good time to write some. Don’t type them directly into your newsletter from scratch. Navigating through an unfamiliar program is a big enough headache without trying to create error-free content. Use a word-processing program you’re familiar with, then save and storerepparttar 100580 files so your articles can be accessed easily, for this or any other project.

If you’re not a writer and don’t intend to become one, go directly to Ezinearticles.com. This website showcases thousands of talented authors offering valuable tips. Many allow you to publish their work without even having to ask (although some require a quick permission request by email). Asking permission to use someone’s article is a great way to expand your circle of contacts! Once you’ve foundrepparttar 100581 articles you’d like to feature, copy and pasterepparttar 100582 text into a file stored on your computer.

Prepare your company logo in advance.

Constant Contact allows you to "pop in" your logo and resize it to fitrepparttar 100583 page using their prescribed measurements. My logo is 300x180 pixels, but you can size yours to whatever specs you’d like. Save it as a .jpeg file and then upload it to your website. You’ll be accessing it from this URL later on.

I decided that my masthead looked a lot cooler as part of my logo than in boring Arial type, so I designedrepparttar 100584 name of my publication “The Good Word: Wordfeeder.com’s Writing and Marketing Newsletter” right intorepparttar 100585 logo. With that in mind...

Go ahead and break allrepparttar 100586 formatting rules.

You don’t have to typerepparttar 100587 “suggested details” where Constant Contact indicates. If they offer a space for you to type your company newsletter name, but your name is already visible in your logo, just don’t type it intorepparttar 100588 box! If you don't like their "privacy policy" letter, write your own! Go on, breakrepparttar 100589 rules. Delete that line where they ask forrepparttar 100590 date if you want. Don't add "helpful tips" like they suggest. You know you’re a rebel deep down.

Setrepparttar 100591 Global Colors and Fonts before you create your articles (not after!).

Your newsletter format should reflectrepparttar 100592 same style as your website. My font of choice is Arial, color 996600--Wordfeeder's signature Sienna brown. If you’re waffling around about point sizes and headline colors, use Article 1 as an experimental template. Type in some jibberish, and a bogus headline. Preview several times, playing around with font sizes until you’re satisfied withrepparttar 100593 whole look. Then preset your Global Colors and Fonts to match. When you’re ready to pop in your article, you can be sure it will be designed to your liking.

“How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google Anytime They Want -- And Now You Can Too!”

Written by Rod Beckwith and Jeff Alderson


By Rod Beckwith and Jeff Alderson © All Rights Reserved

You might call itrepparttar new gold rush for professionals… because all it takes is five dollars and only five minutes and anybody can advertise their business onrepparttar 100574 world’s most popular search engine Google.

Ordinary folks from aroundrepparttar 100575 globe, from those in insurance sales to web design, are now able to gain new clients whenever they want, anytime they want…

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What makes it so effective for professionals is not only repparttar 100578 low-cost to get started, but you can cut-off your campaign withrepparttar 100579 click of a button when you’ve got more work than you can handle… and turn it on just as easily when you need new clients.

Cont'd on page 2 ==>
 
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