Tips from Chicago Search Engine Strategies – Part 2

Written by Tanya Martin

Tips from Chicago Search Engine Strategies – Part 2 By Tanya Martin

The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at, Laura Thieme, President and Founder of Bizresearch and Craig Snyder EVP of Marchex wererepparttar speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderatedrepparttar 128256 Forum.

I have chosen to go over Mr. Bowler’s part ofrepparttar 128257 session. This was by far one ofrepparttar 128258 best speakers I had heard all day. Probably because it wasn’t as much theory, it was based on a client case. He gave detailed enough facts that you could understand and grasprepparttar 128259 shopping engines potential.

Chris Bowler went over a client case “Barrie Pace”. A little about Barrie Pace: ·Barrie Pace offers women’s designer and exclusive career, business-casual, and special occasion fashions ·Sold $23+ Million in apparel online in FY2004

Barrie Pace uses customer email, search engines, online advertising/direct marketing and shopping engines to obtain sales.

Mr. Bowler then went over why you should use shopping engines. This is because you are placingrepparttar 128260 products in front of shoppers that are already transacting. He also provided this chart on shopping engines: Source: Nielsen Netratings, October 2004

So far a pretty convincing case to why you should use shopping engines to promote your products.

Mr. Bowler then discussedrepparttar 128261 shopping engines that Barrie Pace partnered with. These were Amazon, Altura/Catalog City, Froogle, AOL Shopping and

Next he went over some tips forrepparttar 128262 shopping engine newbie, these were: 1.Determine your financials 2.Crawl, Walk, Run! 3.Shopping Programs do not run themselves 4.Adjusting your feed is critical (a feed is a data file with your product details, product name, prices, product images all in one file, usually line by line .txt file) 5.Store Feedback is invaluable

Determining your financials questions you should ask yourself and analyze:

What’s your overall budget for shopping?

For Click-over Shopping Engines (pay per click engines): ·What’s an allowable bid price: By brand? By product?

The 'Secret' To Website Success Revealed

Written by David Holmes

You work long hours everyday and sometimes feel like you've accomplished nothing. It can be as thankless as doingrepparttar dishes. Your website is free for everyone, but it's not free to you. There are people that for whatever reason will see what you're selling, by pass your link and go straight torepparttar 128255 company. They just hate to see you make a profit off a sale to them. It doesn't save them money or anything, they just don't want to be a source for your income. This happens more than others think, and there's nothing you can do about it. For $87 you know of at least 18 'gurus' who will solve this problem for you, but logic makes you hang on to your money. Scams are very where. Everyone who knows you're trying to make money onrepparttar 128256 net is spamming you to death with get rich schemes, get more traffic schemes, get people to buy your stuff schemes. Confusion sets in. You keep wondering whatrepparttar 128257 best ways are to get people to your site is, to get them to buy something, to get them to sign up for your newsletter, to get then to want to return. So you work more at optimizing keywords, content, and graphics in hopes to sucking up torepparttar 128258 mighty search engines, because no self proclaimed 'guru' is going to get rich off you. Finally some traffic comes. But your sales conversion is still under 1% and no one is signing up for your newsletter. You put up a mini poll atrepparttar 128259 suggestion of some website 'guru' but no one participates. Same with a forum or Yahoo club. You spend hours tracking your visitors page views trying to give them what they want, then realize that people are just taking and taking without leaving any compensation for your work. You begin to resentrepparttar 128260 people who just take for granted that everything onrepparttar 128261 web just got there somehow. Of course you were like that too. Now that you have a website you will never surfrepparttar 128262 webrepparttar 128263 same way again. NEVER!

You check your sales stats and hope you can keep your site going for another few months on nothing. You think about trying to build new sites to support your main site, which by now has becomerepparttar 128264 love of your life. You even go without essentials to payrepparttar 128265 bandwidth so more people can come and take your stuff for free. You suspect you're crazy. You threaten to start a porn or gambling site just forrepparttar 128266 money, but dismiss those thoughts rather quickly now that you realize there is no such thing as free money onrepparttar 128267 net, or anywhere inrepparttar 128268 world. And you don't want to start all over again. Besides, your heart just isn't in it. It's in your main site.

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