Tips from Chicago Search Engine Strategies

Written by Tanya Martin

The first meeting I went to forrepparttar day was Organic Listing Forum at Search Engine Strategies. Bruce Clay, President of Bruce Clay, LLC and Mike Grehan, CEO of Smart Interactive (and Author of Search Engine Marketing: The Essential Best Practice Guide) wererepparttar 128257 speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderatedrepparttar 128258 Forum.

Each speaker gave a presentation for a few minutes and then they went to questions. Here are some ofrepparttar 128259 questions and answers that were given (they are not word for word).

Question: Is it okay to use cloaking technology? Answer: Yes as long as it is usingrepparttar 128260 same information from your website. But don’t use it to spam keywords.

Question: Which is better to use when naming files or folders, hyphen or underscore? Answer: All panel members recommended using hyphens not underscores. They said search engines have confirmed that they recognize hyphens as spaces. Underscores are not seen as spaces,repparttar 128261 words will be joined to form one word.

Question: How many hyphens are to many hyphens? Answer: You shouldn’t use more than 2-3. Preferable you shouldn’t use more than 2. Bruce Clay mentioned that he rarely uses them except for words that need to be separated, his example was mensexchange, which he used a hyphen like this mens-exchange. (so nobody would see it as men sex change).

Tips from Chicago Search Engine Strategies – Part 2

Written by Tanya Martin

Tips from Chicago Search Engine Strategies – Part 2 By Tanya Martin

The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at, Laura Thieme, President and Founder of Bizresearch and Craig Snyder EVP of Marchex wererepparttar speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderatedrepparttar 128256 Forum.

I have chosen to go over Mr. Bowler’s part ofrepparttar 128257 session. This was by far one ofrepparttar 128258 best speakers I had heard all day. Probably because it wasn’t as much theory, it was based on a client case. He gave detailed enough facts that you could understand and grasprepparttar 128259 shopping engines potential.

Chris Bowler went over a client case “Barrie Pace”. A little about Barrie Pace: ·Barrie Pace offers women’s designer and exclusive career, business-casual, and special occasion fashions ·Sold $23+ Million in apparel online in FY2004

Barrie Pace uses customer email, search engines, online advertising/direct marketing and shopping engines to obtain sales.

Mr. Bowler then went over why you should use shopping engines. This is because you are placingrepparttar 128260 products in front of shoppers that are already transacting. He also provided this chart on shopping engines: Source: Nielsen Netratings, October 2004

So far a pretty convincing case to why you should use shopping engines to promote your products.

Mr. Bowler then discussedrepparttar 128261 shopping engines that Barrie Pace partnered with. These were Amazon, Altura/Catalog City, Froogle, AOL Shopping and

Next he went over some tips forrepparttar 128262 shopping engine newbie, these were: 1.Determine your financials 2.Crawl, Walk, Run! 3.Shopping Programs do not run themselves 4.Adjusting your feed is critical (a feed is a data file with your product details, product name, prices, product images all in one file, usually line by line .txt file) 5.Store Feedback is invaluable

Determining your financials questions you should ask yourself and analyze:

What’s your overall budget for shopping?

For Click-over Shopping Engines (pay per click engines): ·What’s an allowable bid price: By brand? By product?

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