Tips for maximizing the effectiveness of your PPC ad campaigns

Written by Hamoon Arbabi

1 - Write clear and concise ad copy that tellsrepparttar potential customers EXACTLY what they will find afterrepparttar 105842 link is clicked. Since you have to pay cash for each and every click, you want to limitrepparttar 105843 clicks to those people who are truly interested in what you're offering!

2 - Be creative withrepparttar 105844 keywords but be precise inrepparttar 105845 ad copy. While you wantrepparttar 105846 ad copy to be very precise in describing your offer, you want as many people as possible to seerepparttar 105847 ad inrepparttar 105848 first place. Using several variations ofrepparttar 105849 wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your laser-targeted ad copy will "weed out" those who just aren't interested in your particular offer.

3 - Linkrepparttar 105850 ad torepparttar 105851 EXACT landing page ofrepparttar 105852 offer described inrepparttar 105853 ad, NEVER to your home page. If your prospects have to search for a link torepparttar 105854 offer, they simply won't do it in most cases. The web is all about instant gratification, andrepparttar 105855 "back button" is used extensively when people click on a link only to find something that wasn't described inrepparttar 105856 ad.

8 ways to build a really bad web site for Search Engines

Written by Gareth Davies

Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often becauserepparttar web designers or Webmaster has builtrepparttar 105841 site in one ‘really bad way’ or other. This can end up hinderingrepparttar 105842 potential success ofrepparttar 105843 web site. If you want to make sure your site is not a ‘traffic flop’ then here are some simple rules to follow.

Bad Move 1: Buildrepparttar 105844 site using a frameset.

Framesets may save designers time but are bad news for search engines. They can struggle to follow links intorepparttar 105845 web site or read text onrepparttar 105846 page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick uprepparttar 105847 individual frames/ pages and notrepparttar 105848 complete frameset. The downside of this is that you may lose your navigation for many of your pages, which is likely to turn visitors off. Whilst one or two partial fixes to framesets are out there, it’s still no wonder that many web site promoters still cry “Please No Frames”. For more information on why framesets can cause problems visit

Bad Move 2: Buildrepparttar 105849 site purely in flash.

Flash intros and web sites can be visually stunning, but atrepparttar 105850 same time they can be rather limiting when it comes to search engines. If your main site is all one flash site it will typically play in just one html page. Some search engines simply can’t read Flash and so your web site to them is just one relatively empty HTML page. If your competitors web site has 15 or 20 pages in HTML talking about their good sand services then they will have a big advantage on you. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along siderepparttar 105851 Flash so your site content can be read and indexed by search engines.

Bad Move 3: Decide that graphics are more important than words

Be careful. As great as some images can be, try not to let designers convince you that you don’t need copy on your web site or that a few lines is enough. Only very occasionally is there ever an excuse to fill your web site with graphics atrepparttar 105852 expense of text. Ifrepparttar 105853 graphics look great, then match them with great copy. Sales copy is important to tell your audience why your goods and services are important. Search engines also like to index plenty of useful copy too. 250-500 words is a sensible starting guide for most pages or ½ ofrepparttar 105854 amount you would place in a brochure. Text copy is important and will always be so make sure web site has some!

Bad Move 4: Leaving outrepparttar 105855 Meta tags

This is a bad move as Meta Tags are important to search engines. Clear and concise title tags should be written for every page reflecting what it contains. Avoid writing things like ‘Home’ or ‘welcome’ as it’s fairly meaningless. If you page is selling blue widgets then get ‘blue widgets’ inrepparttar 105856 title and keeprepparttar 105857 title to 10 words or less.

In addition to this create a well-written objective Meta description for each page, and list your Meta Keywords. These keywords should also reflectrepparttar 105858 content on your web page. Leaving these 3 things out, or doing them badly can be disastrous. The impact of Meta tags on rankings may vary from engine to engine, but without them your pages could be ignored. Most HTML editors allow you to easily insert Meta Tags into your web page and it only takes a few moments to add to a page. So there are no excuses. Make sure you have good Title tags, Meta Description and Meta Keyword tags on your pages today!

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