Copyright 2005 Arun Pal Singh
A website is lifeline of internet home business. In order to succeed you must have a website that that meets general criteria of accepted standards. Flavor of each site varies according to intended business and choice of owner. But there are guidelines which should be kept in mind while you work to develop your own e-shop.
First of all is domain name. It is address to your website. So it should be kept simple and easy to remember. Try as for as possible to include letters only in your website name. Numbers are most easily forgotten. So are hyphens and underscores. They take time to get registered and fade quickly. Domain names should be themed around your business. Try to keep it short and sweet.
Focus on your customer. Always keep your customers first. Remember! Everybody is busy and so are your customers. Nobody will have time to search for your products if you do not guide them well. With this in mind a website should be developed for maximum benefit. There are other things which appear small and obvious but together they add up to quite a difference to your home business.
To name a few ---
# Orientation – What is your website? What can a visitor get from your site?
# Fast loading - Very essential. If it takes a long time person will definitely get annoyed and close page. There goes your potential sale.
# Easy Navigation – Can customer move through your site effortlessly back and forth from each page? Are hyperlinks working well? Make sure they do.