Tips for Increasing Your Profits with Gift Certificates

Written by Rena Klingenberg

Tips for Increasing Your Profits with Gift Certificates

by Rena Klingenberg

Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.

I’m a jewelry artist, and when I realized I was losing sales to these potential customers, I started offering gift certificates – and discovered a wonderful sales tool.

Wherever you sell your products – at retail locations, shows, home parties – be sure to have an eye-catching sign advertising "Gift Certificates Available in Any Amount". And tell undecided customers about it verbally, too, emphasizingrepparttar benefits of a gift certificate, and how much their recipient will enjoy choosingrepparttar 117118 exact item they want.

How to Make Your Own Gift Certificates

Use your computer and printer to make special, fancy certificates using perforated paper or postcard stock you can find in office supply stores, and have matching fancy envelopes to go with them. They don’t need to cost you very much, but they should really look like a special, festive gift to give them extra appeal!

Consider adding enticing photos of some of your most popular products. My gift certificates have a neat vertical border of jewelry photos on each side.

Here’srepparttar 117119 information your gift certificates should have on them: -your business name and location, plus other contact info -a "To:" line -a "From:" line -an "Amount:" line (forrepparttar 117120 dollar amount) -"custom orders welcome", if applicable -the expiration date, if you want to limitrepparttar 117121 time periodrepparttar 117122 certificate can be used -the certificate’s unique number – on your computer or by hand, print a unique number (101, 102, 103, etc., or whatever numbering works for you) on each certificate’s bottom corner, so each can be individually accounted for.

When you sellrepparttar 117123 certificate, you should writerepparttar 117124 dollar amount and expiration date (if any) onrepparttar 117125 certificate yourself, and then haverepparttar 117126 person purchasingrepparttar 117127 certificate fill outrepparttar 117128 To and From lines, so it will be in their own handwriting forrepparttar 117129 recipient to see. Then enterrepparttar 117130 certificate’s information in your log.

Harness Your Entrepreneurial Spirit

Written by Claudette Rowley

You have permission to publish this article electronically or in print as long asrepparttar resource box is included. Please notify me of publication by sending a website link or copy of your publication to

Word Count: 485 words, 65 characters per line

Thanks, Claudette Rowley ============= Harness Your Entrepreneurial Spirit

by Claudette Rowley Copyright 2003

"Don't play what's there, play what's not there."

- Miles Davis -

Recently, a friend asked me, "What do you love about entrepreneurs?" I think what I enjoyrepparttar 117117 most isrepparttar 117118 *spirit* of entrepreneurship.

I define this spirit as one of risk taking, innovation, and pushingrepparttar 117119 limits of what's known and understood. Entrepreneurs dream up visions. And when they make these visions real, they create value - financial, social or cultural. Entrepreneurs view change as a force of possibility rather than as a creator of problems. To paraphrase Miles Davis, entrepreneurs play what's not there.

The Entrepreneurship Center atrepparttar 117120 Miami University of Ohio speaks to this spirit: "Entrepreneurship isrepparttar 117121 process of identifying, developing, and bringing a vision to life. The vision may be an innovative idea, an opportunity, or simply a better way of doing something. The end result of this process isrepparttar 117122 creation of a new venture, formed under conditions of risk and considerable uncertainty."

Throughout my coaching experience, I've noticed a particular mindset that helps to formrepparttar 117123 foundation from which this entrepreneurial spirit emerges. One way of describing this mindset is internal focus. Internal focus means that what goes on inside of your head and your heart greatly effects what happens for you inrepparttar 117124 outside world.

It's often notrepparttar 117125 external trappings -repparttar 117126 MBA orrepparttar 117127 business seminars - that make or break an entrepreneur. It'srepparttar 117128 internal focus of believing in yourself, listening to your intuition and tuning into your emotions that allowsrepparttar 117129 entrepreneurial spirit of dreaming BIG to spring forth. By managing fear so that it doesn't become an obstacle, you are able to harness opportunity. Self-trust is paramount for risk-taking.

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