Tips and Tricks To Getting Top Money for your Domain NamesWritten by Dayne Herren
Would you like to be that lucky person who sells their domain for thousands or even a million dollars? It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and selling them. Now that Internet Boom is behind us, valuable names expire everyday. The best way to find these domains is to use services on Internet such as DomainsBot to weed out bad names. Or just check out Hot Lists on sites like Namewinner or Pool. So what makes a "good" domain name? Usually short, single word domains and 2-3 letter .coms, .nets, and .orgs are best. The more specific better. These can be hard to come by but when you find them, you can almost guarantee that you can make good money from them. Once you have purchased a nice domain name, get a good appraisal of name to get an idea of possible worth (see http://www.appraisalblast.com). In order to sell your newly appraised name, you have to find a buyer. Here are your basic options for selling your domain name in a nutshell: 1. Sell it on Ebay This is easiest and quickest way to sell your domain name. There are several tricks to landing a good sale at Ebay. One is, start your price low. People want a bargain. Once you have received an initial bid, it will draw peoples attention to your name and create more bids. You may want to set a reserve price if you want to make sure you get X amount of dollars. When selling your domain on Ebay, make sure your domain name is in title of description. Also, include an appraisal to show to possible buyers value of domain. Keep your description short, clean, and really emphasize how important and rare your domain is. For example, if your domain is 3 letters and ends in "I", stress how most 3 letter domains that are highly valuable end in "I" because it usually stands for "Incorporated". If it ends in "E" it could stand for "Enterprise". A little bit of marketing saavy can go a long way. I once sold domain 0pp.com for over $200. It even has a number in it making it worth very little. But I emphasize its possible uses and potential. Also, spend extra $1 for Bold Listing and make sure your auction ends on a Sunday afternoon or evening. This is when most people are browsing Ebay. It will make a big difference.
| | Internet Marketing for Micro BusinessesWritten by Neil Street
There are small businesses, and there are “micro” businesses. Micro business is a term I use, for example, to distinguish a small nail salon employing 3 or 4 people from a small manufacturing plant that employs 100 people. In conventional terms, both are small businesses. In reality, and certainly when it comes to marketing, they are worlds apart. The micro business is not alone, however. In aggregate terms, total sales volume of micro businesses around country may well exceed the entire next rung of small businesses. Today, more and more micro businesses, most of which are local or regional in terms of sales and distribution, are going online with a website. It’s a logical move – as more and more consumers search locally online, micro business community needs to follow. But once they are online, how can they best promote themselves to their local audience? The key point to remember is that most micro businesses, individually, are extremely limited in terms of time and money for online marketing. Realistically, a micro business has three options to consider: search engine optimization, paid-inclusion (including pay-per-click, or PPC), or some form of directory-type advertising, commonly called Internet Yellow Pages. (IYP). For most micro businesses, IYP route is only one that makes marketing sense. The big lie on Internet is that successful search engine optimization (SEO) is affordable. It’s not. It’s very expensive, and getting more so every day. It is obvious why this is so: with dozens, perhaps hundreds of websites in any given category all trying to optimize themselves for top ten spots on Google, prize goes to ones with biggest budgets, who are able to hire search engine optimization firms. And even then, playing SEO game is dicey, as following example shows: try searching on Google for “house painter Atlanta.” Most, if not all of results will do little to make your house envy of suburban Atlanta. For house painters in that city, using SEO as a marketing tool would obviously be an expensive proposition. So how about Adwords? They’re paid Google ads next to search results, and most of Adwords advertisers on above search (though not all) actually do paint houses in Atlanta. Here, problem for many micro businesses will be issues of budget, again, along with time and technical savvy. Certainly, some small businesses will be able to manage a self-serve ad campaign (unless it’s on incredibly complicated Overture network) – but most probably won’t. They either don’t have time, or they’re not aware of opportunity, or they don’t know how to. Frequently, it may be a combination of all three. To make a PPC type program feasible on a micro budget, it requires a lot of tracking and tweaking by micro business. It may come as a surprise to developers at major search engines, but not all small business owners spend half their day on Internet. They are taking care of their own businesses.
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