1. Gain an advantage over your competition. Youshould find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information
targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site.