Tips For a Successful Trade Show

Written by Janice Byer

Well, autumn is upon us and withrepparttar onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughoutrepparttar 124462 year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.

As small business owners, especially those inrepparttar 124463 start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?

You first need to find outrepparttar 124464 specifics ofrepparttar 124465 trade show you are registered for or considering exhibiting in. If necessary, contactrepparttar 124466 organizers ofrepparttar 124467 event and get details onrepparttar 124468 type of visitors thatrepparttar 124469 show attracts andrepparttar 124470 layout ofrepparttar 124471 area you will have to display your business. Be sure to find outrepparttar 124472 size ofrepparttar 124473 table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)

Oncerepparttar 124474 show space specifics have been established, then you can move on to thinking about and deciding what and how you can ‘show your stuff’. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being inrepparttar 124475 service industry but will work for products industry companies as well)

* Ifrepparttar 124476 table you have does not include a tablecloth, be sure to get one that compliments your display and represents your company’s image and colour scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (ie. table runner). Your table will definitely stand out in a crowd.

* If space will allow, erect a stand-alone presentation board. Onrepparttar 124477 board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.

* If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Userepparttar 124478 template, along with bristle board, cardboard, or foam core to make a sign that you can put up onrepparttar 124479 wall behind your booth.

* Arrange your table in levels. Putrepparttar 124480 larger items atrepparttar 124481 rear, shorter items in front of those, and even shorter items in front of those.

How to get Booked on Oprah!

Written by Susan Harrow

Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off likerepparttar last space shuttle, you must prepare to makerepparttar 124461 most of your appearance. Here are some hot tips to help you get invited as a guest onrepparttar 124462 show, rivet your audience onrepparttar 124463 air, and ultimately sell yourself along with your product(s) or book(s). As a media coach and marketing expert, I have helped many people get booked on Oprah, so I know there is a strategy that, if followed, will help anyone increase their chances of getting onrepparttar 124464 show.

Pitch and prepare. Before you actually get booked on Oprah, you need to know how to pitch an idea torepparttar 124465 show's producers and how to prepare yourself for repparttar 124466 big day. 1. Tape and watch Oprah. At least a dozen hopefuls call me every year for media coaching or to help them create a marketing plan. The first words out of their mouths are: "I want to be on Oprah." When I ask them if they watch repparttar 124467 show 90 percent say, "No." Part of preparing for success is becoming familiar withrepparttar 124468 content, format, rhythm and pace ofrepparttar 124469 Oprah show.

Your first step is to record two to four weeks of Oprah. Then, sit down in a comfy spot and watch them all at once. This will give you a sense of what's hot on Oprah forrepparttar 124470 next few months. (It does change and go in cycles). Notice which producers (listed onrepparttar 124471 credits at repparttar 124472 end) are responsible for each particular type of segment. Send a producer information only after you are sure of who you'd like to approach and why. 2. Pitch a hot topic. Never pitch your yourself, your speech, your product or your book. Instead pitch something that's newsworthy now: a pressing national issue, a controversial subject, a problem for which you haverepparttar 124473 solution, a common myth debunked. Propose a topic that is relevant to Winfrey's audience (controversy, relationships, personal triumph, makeovers) then prove you arerepparttar 124474 expert on that topic by telling onlyrepparttar 124475 information that is relevant torepparttar 124476 idea you're pitching.

For acting coach Cynthia Brian, speaker and author of "Berepparttar 124477 Star You Are!" (Celestial Arts), we created a pitch about how she helps teenagers work out their problems by role-playing with them on camera. We proposed a makeover show with before and after footage for parents with difficult teens. Althoughrepparttar 124478 show idea isn't directly related to her book this is an area of Brian's expertise-and Winfrey has been doing a lot of shows around parent eenage relationships. Think aboutrepparttar 124479 areas in your personal or professional life where you're an expert and connect that to a provocative theme.

3. Put together a winning press package. Send your book (if you have one) along with a pitch or angle page with two or three different ideas, and a paragraph bio highlighting your expertise as it pertains to your pitches. Be as brief as possible. You must be able to sell your idea in one page. Remember Oprah producers get hundreds of packages every day. If possible include a two-to-four-minute video of you on other talk shows or doing a presentation to a group. If your demo video includes talk show clips, cue it up to those segments. If not, cue your video up to a short segment that shows you speaking succinctly sorepparttar 124480 producers can see that you're a viable guest.

4. Explorerepparttar 124481 show's Web site. Winfrey's Web site,, has as much information as you will ever need to get onrepparttar 124482 show. There, you can review her entire wish list of subjects. She even makes it easy for you with a link called, "Be onrepparttar 124483 show." Withrepparttar 124484 touch of a key you can send an e-mail that will reach her producers instantly.

Make your topic relevant in a short paragraph to receive a quick response. Letrepparttar 124485 producers know that you'd be glad to hop a red-eye at a moment's notice to be a part of their show, and you increase your chances of being invited.

5. Create 6 dynamic sound bites. Mark Twain defines a sound bite as "a minimum of sound to a maximum of sense." Sound bites or talking points, arerepparttar 124486 essential messages you want to convey. Talk out loudrepparttar 124487 most important ideas, concepts, and points of your topic as they relate torepparttar 124488 idea you are pitching.

Ask yourself, "What do I want my audience to remember?" Carla Winter, repparttar 124489 niece of Sol Wurtzel who ran Fox Film (20th Century Fox) with founder William Fox describedrepparttar 124490 success ofrepparttar 124491 studio this way: "For Fox Film it was an excellent director, a good story and a box office star." In her book, The Myth ofrepparttar 124492 Perfect Mother (Contemporary Books), Jane Swigart says, "Being a mother is like asking halfrepparttar 124493 population to do brain surgery without sending them to medical school."

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